International Higher Education and the Rise of Soft Power As Cultural Diplomacy : A Comparative Study of Morocco and South Korea
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| Autore: |
Adoui Aicha
|
| Titolo: |
International Higher Education and the Rise of Soft Power As Cultural Diplomacy : A Comparative Study of Morocco and South Korea
|
| Pubblicazione: | Cham : , : Palgrave Macmillan, , 2023 |
| ©2023 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (156 pages) |
| Disciplina: | 370.116 |
| Soggetto topico: | Educació internacional |
| Educació superior | |
| Diplomàcia | |
| Soggetto geografico: | Marroc |
| Corea del Sud | |
| Soggetto genere / forma: | Llibres electrònics |
| Nota di contenuto: | Intro -- Contents -- List of Figures -- List of Tables -- Chapter 1: Introduction -- 1 Hard Power Versus Soft Power -- 2 International Higher Education -- 3 Methodological Approach to Investigating the Role of Education as a Soft Power Tool -- References -- Chapter 2: The Intersection of International Relations, Soft Power, and International Higher Education -- 1 International Relations -- 2 Soft Power -- 3 International Higher Education -- 4 International Higher Education and International Relations -- 5 International Higher Education, International Relations, and Soft Power -- References -- Chapter 3: International Higher Education as a Soft Power Tool: Promoting Intercultural Understanding and Diplomacy in Foreign Policy -- 1 International Higher Education as Soft Power -- 1.1 Education in Soft Power Theory -- 1.2 Intercultural Education as a Soft Power -- 2 Education as a Soft Power Tool in Foreign Policy -- 3 Mechanisms of Soft Power Influence: The Rule of Attraction -- 4 Nation Branding: South Korea as an Example -- References -- Chapter 4: Understanding the Role of International Higher Education in Nation Branding and Soft Power -- 1 Exploring the Role of International Higher Education in Nation Branding: A Survey -- 2 Internationalization of Higher Education: Comparative Look at South Korea and Morocco -- 2.1 Internationalization of Higher Education in South Korea: Korea University -- 2.2 Internationalization of Higher Education in Morocco: Sidi Mohammed Ben Abdellah University -- 3 Traces of Soft Power and Public Diplomacy in Morocco in Light of the International Higher Education -- 4 Web as Attraction and Reflection of the University's Brand Identity -- 4.1 A Look at Different Stages in USMBA's Website Front Webpage -- 4.2 Data Updates: Web Scraping -- 4.3 USMBA Students-University's Website User Satisfaction (Survey) -- References. |
| Chapter 5: Soft Power and International Higher Education: The Role of Higher Education in Promoting Cultural Understanding and National Identity -- 1 International Higher Education as Soft Power and a Means of Nation Branding -- 2 Internationalization of Higher Education -- 3 Internationalization of Higher Education, Soft Power, and Cultural Diplomacy in Morocco -- 4 Web as Attraction and Reflection of a University's Brand Identity -- References -- Conclusion -- Index. | |
| Titolo autorizzato: | International Higher Education and the Rise of Soft Power As Cultural Diplomacy |
| ISBN: | 9783031441806 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910751390703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |