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ACRN journal of finance and risk perspectives
| ACRN journal of finance and risk perspectives |
| Pubbl/distr/stampa | [Place of publication not identified] : , : ACRN Publishing, , 2012- |
| Soggetto topico |
Finance
Risk Accounting Commerce |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2224-9729 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
ACRN Oxford journal of finance and risk perspectives
JOFRP |
| Record Nr. | UNINA-9910380660103321 |
| [Place of publication not identified] : , : ACRN Publishing, , 2012- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advance Issues of E-Commerce and Web-Based Information Systems (WECWIS 2000): 2nd International Workshop On
| Advance Issues of E-Commerce and Web-Based Information Systems (WECWIS 2000): 2nd International Workshop On |
| Pubbl/distr/stampa | [Place of publication not identified], : IEEE Computer Society Press, 2000 |
| Disciplina | 658.8/4 |
| Altri autori (Persone) | YuPhilip S |
| Soggetto topico |
Commerce
Business & Economics Marketing & Sales |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996218756503316 |
| [Place of publication not identified], : IEEE Computer Society Press, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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The Advanced Dictionary of Marketing [[electronic resource] ] : Putting Theory to Use
| The Advanced Dictionary of Marketing [[electronic resource] ] : Putting Theory to Use |
| Autore | Dacko Scott |
| Pubbl/distr/stampa | Oxford, : Oxford University Press, UK, 2007 |
| Descrizione fisica | 1 online resource (660 p.) |
| Disciplina | 658.8003 |
| Soggetto topico |
Marketing
Commerce Business & Economics Marketing & Sales |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-15421-0
0-19-153664-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Thematic Index 1: Table of Applications; Thematic Index 2: Searching for Marketing Terms Using Key Words; Introduction; The Motivation for this Dictionary; Structure for Each Term; How to Use this Dictionary; What is a Law?; What is a Theory?; What is a Concept?; What is an Effect?; The Advanced Dictionary of Marketing Terms; SELECT BIBLIOGRAPHY; APPENDIX: Classification of Key Terms; 1. Laws (along with principles and rules); 2. Theories (along with hypotheses, models, paradigms, and paradoxes); 3. Concepts (along with marketing approaches and techniques)
4. Effects (along with biases, fallacies and errors, phenomena, and syndromes) |
| Record Nr. | UNINA-9910452244203321 |
Dacko Scott
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| Oxford, : Oxford University Press, UK, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen
| Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (214 pages) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Industrial psychology E-business Electronic commerce E-commerce Trade Business Commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-030-18911-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Strategic Issues and Theoretical Research -- Part II: Consumer Behaviour -- Part III: Online Context and Digital Transformation. |
| Record Nr. | UNINA-9910337798103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
| Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIII, 176 p. 14 illus., 6 illus. in color.) |
| Disciplina | 658.8 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Industrial psychology E-business Electronic commerce E-commerce Trade Business Commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-319-92084-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research. |
| Record Nr. | UNINA-9910298216903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advancing the U.S. trade agenda : trade with Africa and the African Growth and Opportunity Act : hearing before the Subcommittee on Trade of the Committee on Ways and Means, U.S. House of Representatives, One Hundred Thirteenth Congress, second session, July 29, 2014
| Advancing the U.S. trade agenda : trade with Africa and the African Growth and Opportunity Act : hearing before the Subcommittee on Trade of the Committee on Ways and Means, U.S. House of Representatives, One Hundred Thirteenth Congress, second session, July 29, 2014 |
| Pubbl/distr/stampa | Washington : , : U.S. Government Publishing Office, , 2016 |
| Descrizione fisica | 1 online resource (iii, 91 pages) : illustrations |
| Soggetto topico |
Investments, American - Africa, Sub-Saharan
Economic development - Africa, Sub-Saharan Foreign trade regulation - United States Commerce Commercial policy Economic development Foreign trade regulation Investments, American |
| Soggetto genere / forma | Legislative hearings. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Advancing the U.S. Trade Agenda |
| Record Nr. | UNINA-9910708488603321 |
| Washington : , : U.S. Government Publishing Office, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advancing U.S. economic interests in Asia : hearing before the Committee on Foreign Affairs, House of Representatives, One Hundred Fourteenth Congress, first session, May 14, 2015
| Advancing U.S. economic interests in Asia : hearing before the Committee on Foreign Affairs, House of Representatives, One Hundred Fourteenth Congress, first session, May 14, 2015 |
| Pubbl/distr/stampa | Washington : , : U.S. Government Publishing Office, , 2015 |
| Descrizione fisica | 1 online resource (iii, 59 pages) |
| Soggetto topico |
Free trade - United States
Commerce Free trade International economic relations |
| Soggetto genere / forma | Legislative hearings. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Advancing U.S. economic interests in Asia |
| Record Nr. | UNINA-9910703810203321 |
| Washington : , : U.S. Government Publishing Office, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin
| Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin |
| Autore | Cronin Anne M. <1967, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
306.3
659.1/042 |
| Collana | Transformations |
| Soggetto topico |
Advertising
Advertising-- Psychological aspects Consumer behavior Psychological aspects Sex role in advertising Commerce Business & Economics |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-59518-2
0-203-99189-3 1-280-10816-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910449671803321 |
|
Cronin Anne M. <1967, >
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin
| Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin |
| Autore | Cronin Anne M. <1967, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
306.3
659.1/042 |
| Collana | Transformations |
| Soggetto topico |
Advertising
Advertising-- Psychological aspects Consumer behavior Psychological aspects Sex role in advertising Commerce Business & Economics |
| ISBN |
1-134-59517-4
1-134-59518-2 0-203-99189-3 1-280-10816-9 |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910777380003321 |
|
Cronin Anne M. <1967, >
|
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin
| Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin |
| Autore | Cronin Anne M. <1967, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
306.3
659.1/042 |
| Collana | Transformations |
| Soggetto topico |
Advertising
Advertising-- Psychological aspects Consumer behavior Psychological aspects Sex role in advertising Commerce Business & Economics |
| ISBN |
1-134-59517-4
1-134-59518-2 0-203-99189-3 1-280-10816-9 |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910828105603321 |
|
Cronin Anne M. <1967, >
|
||
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
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Commerce
(1541)
- Business & Economics (515)
- Business (350)
- Marketing & Sales (314)
- Economic history (243)