Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin

• Autore: Cronin Anne M. <1967, >
• Pubblicazione: London ; ; New York : , : Routledge, , 2000
• Descrizione fisica: 1 online resource (192 p.)
• Disciplina: 306.3; 659.1/042
• Soggetto topico: Advertising; Advertising-- Psychological aspects; Consumer behavior; Psychological aspects; Sex role in advertising; Commerce; Business & Economics
• Classificazione: 05.31
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (pages [167]-174) and index.
• Nota di contenuto: Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index
• Sommario/riassunto: Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
• Titolo autorizzato: Advertising and consumer citizenship
• ISBN: 1-134-59517-4; 1-134-59518-2; 0-203-99189-3; 1-280-10816-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910777380003321
• Lo trovi qui: Univ. Federico II
• Serie: Transformations