Biomineralization [[electronic resource] ] : medical aspects of solubility / / [edited by] Erich Königsberger and LanChi Königsberger |
Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : J. Wiley, c2006 |
Descrizione fisica | 1 online resource (312 p.) |
Disciplina |
572.51
612.01524 612/.01524 |
Altri autori (Persone) |
KönigsbergerErich
KönigsbergerLanChi |
Soggetto topico | Biomineralization |
ISBN |
1-280-51928-2
9786610519286 0-470-09212-2 0-470-09211-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Solubility phenomena related to normal and pathological biomineralization processes / Erich Königsberger and LanChi Königsberger -- Mechanisms of renal and salivary calculi formation and development / Félix Grases and Antonia Costa-Bauzá -- Calcium and magnesium phosphates : normal and pathological mineralization / Clara F. Magalhães, Paula A.A.P. Marques, and Rui N. Correia -- Relevance of a polymer-induced liquid-precursor (PILP) mineralization process to normal and pathological biomineralization / Fairland F. Amos ... [et al.] -- Pathological biomineralization of iron / Wanida Chua-anusorn and Timothy G. St. Pierre. |
Record Nr. | UNINA-9910830163103321 |
Chichester, England ; ; Hoboken, NJ, : J. Wiley, c2006 | ||
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Lo trovi qui: Univ. Federico II | ||
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Biomineralization [[electronic resource] ] : medical aspects of solubility / / [edited by] Erich Königsberger and LanChi Königsberger |
Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : J. Wiley, c2006 |
Descrizione fisica | 1 online resource (312 p.) |
Disciplina |
572.51
612.01524 612/.01524 |
Altri autori (Persone) |
KönigsbergerErich
KönigsbergerLanChi |
Soggetto topico | Biomineralization |
ISBN |
1-280-51928-2
9786610519286 0-470-09212-2 0-470-09211-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Solubility phenomena related to normal and pathological biomineralization processes / Erich Königsberger and LanChi Königsberger -- Mechanisms of renal and salivary calculi formation and development / Félix Grases and Antonia Costa-Bauzá -- Calcium and magnesium phosphates : normal and pathological mineralization / Clara F. Magalhães, Paula A.A.P. Marques, and Rui N. Correia -- Relevance of a polymer-induced liquid-precursor (PILP) mineralization process to normal and pathological biomineralization / Fairland F. Amos ... [et al.] -- Pathological biomineralization of iron / Wanida Chua-anusorn and Timothy G. St. Pierre. |
Record Nr. | UNINA-9910841602203321 |
Chichester, England ; ; Hoboken, NJ, : J. Wiley, c2006 | ||
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Lo trovi qui: Univ. Federico II | ||
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Biopharmaceuticals : biochemistry and biotechnology |
Autore | Walsh, Gary |
Pubbl/distr/stampa | Chichester : J. Wiley, 1998 |
Descrizione fisica | xvi, 431 p. ; 24 cm |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNINA-990002230800403321 |
Walsh, Gary
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Chichester : J. Wiley, 1998 | ||
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Lo trovi qui: Univ. Federico II | ||
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Bioreaction engineering : reactions involving microorganisms and cells / Karl Schügerl ; translated from Germany by Valerie Cottrell |
Autore | SCHUGERL, Karl |
Pubbl/distr/stampa | Chichester [etc.] : J. Wiley, copyr. 1987- |
Disciplina | 660.63 |
Collana | Principles of chemical technology |
Soggetto topico | Ingegneria biochimica |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNISA-990000372420203316 |
SCHUGERL, Karl
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Chichester [etc.] : J. Wiley, copyr. 1987- | ||
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Lo trovi qui: Univ. di Salerno | ||
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Brain energetics and neuronal activity [[electronic resource] ] : applications to fMRI and medicine / / editors, R.G. Shulman and D.L. Rothman |
Pubbl/distr/stampa | Chichester, West Sussex, England ; ; Hoboken, N.J., : J. Wiley, c2004 |
Descrizione fisica | 1 online resource (335 p.) |
Disciplina | 612.82 |
Altri autori (Persone) |
ShulmanR. G (Robert Gerson)
RothmanD. L (Douglas L.) |
Soggetto topico |
Brain - Metabolism
Energy metabolism Brain - Pathophysiology Brain - Magnetic resonance imaging |
ISBN |
1-280-23859-3
9786610238590 0-470-02052-0 0-470-02051-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Brain Energetics and Neuronal Activity; Contents; Contributors; Foreword; Section A: Background; 1 Introduction; 2 Energy Metabolism in Neural Tissues in vivo at Rest and in Functionally Altered States; 3 Techniques-MRS, fMRI, (13)C NMR, Indirect Detection of (13)C; 4 Metabolic Modeling Analysis of Brain Metabolism; Section B: Neuroenergetics and Activity; 5 Cerebral Energetics and Neurotransmitter Fluxes; 6 NMR Studies of the Metabolism and Energetics of GABA Neurotransmitter Pathways; 7 Neural Energy Consumption and the Representation of Mental Events
8 Imaging Cerebral Metabolic Rate of Oxygen Consumption (CMRO(2)) using (17)O NMR Approach at Ultrahigh Field9 Deriving Changes in CMR(O2) from Calibrated fMRI; 10 Relationship between CMR(O2) and Neuronal Activity; Section C: Clinical Beginnings; 11 NMR Studies of Bioenergetic Impairment in Human Epilepsy; 12 MRS Studies of the Role of Altered Glutamate and GABA Neurotransmitter Metabolism in the Pathophysiology of Epilepsy; 13 The Role of Altered Energetics of Neurotransmitter Systems in Psychiatric Disease; Section D: Brain and Mind 14 Long-term Memory: Do Incremental Signals Reflect Engagement of Cognitive Processes?15 Using fMRI to Study the Mind and Brain; 16 Brain and Mind: an NMR Perspective; 17 The Role of the NMR Baseline Signal in the Study of Consciousness: the Restless Brain; Index |
Record Nr. | UNINA-9910143742603321 |
Chichester, West Sussex, England ; ; Hoboken, N.J., : J. Wiley, c2004 | ||
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Lo trovi qui: Univ. Federico II | ||
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Brain energetics and neuronal activity [[electronic resource] ] : applications to fMRI and medicine / / editors, R.G. Shulman and D.L. Rothman |
Pubbl/distr/stampa | Chichester, West Sussex, England ; ; Hoboken, N.J., : J. Wiley, c2004 |
Descrizione fisica | 1 online resource (335 p.) |
Disciplina | 612.82 |
Altri autori (Persone) |
ShulmanR. G (Robert Gerson)
RothmanD. L (Douglas L.) |
Soggetto topico |
Brain - Metabolism
Energy metabolism Brain - Pathophysiology Brain - Magnetic resonance imaging |
ISBN |
1-280-23859-3
9786610238590 0-470-02052-0 0-470-02051-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Brain Energetics and Neuronal Activity; Contents; Contributors; Foreword; Section A: Background; 1 Introduction; 2 Energy Metabolism in Neural Tissues in vivo at Rest and in Functionally Altered States; 3 Techniques-MRS, fMRI, (13)C NMR, Indirect Detection of (13)C; 4 Metabolic Modeling Analysis of Brain Metabolism; Section B: Neuroenergetics and Activity; 5 Cerebral Energetics and Neurotransmitter Fluxes; 6 NMR Studies of the Metabolism and Energetics of GABA Neurotransmitter Pathways; 7 Neural Energy Consumption and the Representation of Mental Events
8 Imaging Cerebral Metabolic Rate of Oxygen Consumption (CMRO(2)) using (17)O NMR Approach at Ultrahigh Field9 Deriving Changes in CMR(O2) from Calibrated fMRI; 10 Relationship between CMR(O2) and Neuronal Activity; Section C: Clinical Beginnings; 11 NMR Studies of Bioenergetic Impairment in Human Epilepsy; 12 MRS Studies of the Role of Altered Glutamate and GABA Neurotransmitter Metabolism in the Pathophysiology of Epilepsy; 13 The Role of Altered Energetics of Neurotransmitter Systems in Psychiatric Disease; Section D: Brain and Mind 14 Long-term Memory: Do Incremental Signals Reflect Engagement of Cognitive Processes?15 Using fMRI to Study the Mind and Brain; 16 Brain and Mind: an NMR Perspective; 17 The Role of the NMR Baseline Signal in the Study of Consciousness: the Restless Brain; Index |
Record Nr. | UNINA-9910830862403321 |
Chichester, West Sussex, England ; ; Hoboken, N.J., : J. Wiley, c2004 | ||
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Lo trovi qui: Univ. Federico II | ||
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Brain energetics and neuronal activity [[electronic resource] ] : applications to fMRI and medicine / / editors, R.G. Shulman and D.L. Rothman |
Pubbl/distr/stampa | Chichester, West Sussex, England ; ; Hoboken, N.J., : J. Wiley, c2004 |
Descrizione fisica | 1 online resource (335 p.) |
Disciplina | 612.82 |
Altri autori (Persone) |
ShulmanR. G (Robert Gerson)
RothmanD. L (Douglas L.) |
Soggetto topico |
Brain - Metabolism
Energy metabolism Brain - Pathophysiology Brain - Magnetic resonance imaging |
ISBN |
1-280-23859-3
9786610238590 0-470-02052-0 0-470-02051-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Brain Energetics and Neuronal Activity; Contents; Contributors; Foreword; Section A: Background; 1 Introduction; 2 Energy Metabolism in Neural Tissues in vivo at Rest and in Functionally Altered States; 3 Techniques-MRS, fMRI, (13)C NMR, Indirect Detection of (13)C; 4 Metabolic Modeling Analysis of Brain Metabolism; Section B: Neuroenergetics and Activity; 5 Cerebral Energetics and Neurotransmitter Fluxes; 6 NMR Studies of the Metabolism and Energetics of GABA Neurotransmitter Pathways; 7 Neural Energy Consumption and the Representation of Mental Events
8 Imaging Cerebral Metabolic Rate of Oxygen Consumption (CMRO(2)) using (17)O NMR Approach at Ultrahigh Field9 Deriving Changes in CMR(O2) from Calibrated fMRI; 10 Relationship between CMR(O2) and Neuronal Activity; Section C: Clinical Beginnings; 11 NMR Studies of Bioenergetic Impairment in Human Epilepsy; 12 MRS Studies of the Role of Altered Glutamate and GABA Neurotransmitter Metabolism in the Pathophysiology of Epilepsy; 13 The Role of Altered Energetics of Neurotransmitter Systems in Psychiatric Disease; Section D: Brain and Mind 14 Long-term Memory: Do Incremental Signals Reflect Engagement of Cognitive Processes?15 Using fMRI to Study the Mind and Brain; 16 Brain and Mind: an NMR Perspective; 17 The Role of the NMR Baseline Signal in the Study of Consciousness: the Restless Brain; Index |
Record Nr. | UNINA-9910841238603321 |
Chichester, West Sussex, England ; ; Hoboken, N.J., : J. Wiley, c2004 | ||
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Lo trovi qui: Univ. Federico II | ||
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Brand stretch [[electronic resource] ] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / / by David Taylor |
Autore | Taylor David <1964-> |
Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : J. Wiley, c2004 |
Descrizione fisica | 1 online resource (180 p.) |
Disciplina | 658.8/27 |
Soggetto topico |
Brand name products - Management
Branding (Marketing) Brand name products - Valuation - Management Product management |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-27143-4
9786610271436 0-470-86212-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Brand Stretch; Contents; Preface; Acknowledgements; 1. Brand stretch - or brand ego trip?; Extension advantages; So why does the success rate suck?; Virgin: The biggest ever brand ego trip?; Shotgun weddings; Quitting the brand ego trip; Brand added value; Dove: Brand added value in action; The Brand Stretch workout; Key takeouts; Checklist 1: Brand Stretch - or brand ego trip?; 2. Step One: Strengthen the core; In shape to stretch?; The heart of a healthy brand; Anchoring the core range; Bud and Bud Light: Sun and planets; Risky business; Tango: Taking the eye off the orange ball
Key takeoutsChecklist 2: Strengthen the core; 3. Step Two: Vision; GPS for brands; The masterbrand challenges; Less myopic marketing; Blockbuster: Out of the video box; Climbing the brand ladder; Pampers: From bottoms to babies; Axe: Ladders and snakes; Elastic brands; Key takeouts; Checklist 3: Vision; 4. Step Three: Ideas; Start close to home; Moving out; Innovation shortcuts; The fairytale world of innovation; Starbucks' Frappuccino: Real world innovation; Innokill survival kit; Key takeouts; Checklist 4: Ideas; 5. Step Four: Focus; Meet the seven dwarves; Heroes or zeroes? Bertolli: Virtual venture capitalDimension one: Brand vision building; Dimension two: Show me the money; The easyGroup story: Murder on the balance sheet; easyGroup summary; Alternatives to going it alone; Key takeouts; Checklist 5: Focus; 6. Step Five: Delivery; Underestimating execution; Nescafé Hot When You Want: Not so hot execution; Brand damage; Brand and deliver; The Apple iPod: White hot execution; Delivering the promise; Key takeouts; Checklist 6: Delivery; 7. Step Six: Brand architecture; The Sorcerer's Apprentice; Architecture for brands; Houses versus streets; Mono-platform brands Multi-platform brandsLego: Building blocks of a new future; When the rubber hits the road; Comfort: Designing a turnaround; Let's go round again; Key takeouts; Checklist 7: Brand architecture; Appendix 1: Masterbrand positioning tips and tricks; Appendix 2: Example masterbrand positioning tool; Appendix 3: Masterbrand positioning tool template; References; Index |
Record Nr. | UNINA-9910455896503321 |
Taylor David <1964->
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Chichester, England ; ; Hoboken, NJ, : J. Wiley, c2004 | ||
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Lo trovi qui: Univ. Federico II | ||
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Brand stretch [[electronic resource] ] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / / by David Taylor |
Autore | Taylor David <1964-> |
Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : J. Wiley, c2004 |
Descrizione fisica | 1 online resource (180 p.) |
Disciplina | 658.8/27 |
Soggetto topico |
Brand name products - Management
Branding (Marketing) Brand name products - Valuation - Management Product management |
ISBN |
1-280-27143-4
9786610271436 0-470-86212-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Brand Stretch; Contents; Preface; Acknowledgements; 1. Brand stretch - or brand ego trip?; Extension advantages; So why does the success rate suck?; Virgin: The biggest ever brand ego trip?; Shotgun weddings; Quitting the brand ego trip; Brand added value; Dove: Brand added value in action; The Brand Stretch workout; Key takeouts; Checklist 1: Brand Stretch - or brand ego trip?; 2. Step One: Strengthen the core; In shape to stretch?; The heart of a healthy brand; Anchoring the core range; Bud and Bud Light: Sun and planets; Risky business; Tango: Taking the eye off the orange ball
Key takeoutsChecklist 2: Strengthen the core; 3. Step Two: Vision; GPS for brands; The masterbrand challenges; Less myopic marketing; Blockbuster: Out of the video box; Climbing the brand ladder; Pampers: From bottoms to babies; Axe: Ladders and snakes; Elastic brands; Key takeouts; Checklist 3: Vision; 4. Step Three: Ideas; Start close to home; Moving out; Innovation shortcuts; The fairytale world of innovation; Starbucks' Frappuccino: Real world innovation; Innokill survival kit; Key takeouts; Checklist 4: Ideas; 5. Step Four: Focus; Meet the seven dwarves; Heroes or zeroes? Bertolli: Virtual venture capitalDimension one: Brand vision building; Dimension two: Show me the money; The easyGroup story: Murder on the balance sheet; easyGroup summary; Alternatives to going it alone; Key takeouts; Checklist 5: Focus; 6. Step Five: Delivery; Underestimating execution; Nescafé Hot When You Want: Not so hot execution; Brand damage; Brand and deliver; The Apple iPod: White hot execution; Delivering the promise; Key takeouts; Checklist 6: Delivery; 7. Step Six: Brand architecture; The Sorcerer's Apprentice; Architecture for brands; Houses versus streets; Mono-platform brands Multi-platform brandsLego: Building blocks of a new future; When the rubber hits the road; Comfort: Designing a turnaround; Let's go round again; Key takeouts; Checklist 7: Brand architecture; Appendix 1: Masterbrand positioning tips and tricks; Appendix 2: Example masterbrand positioning tool; Appendix 3: Masterbrand positioning tool template; References; Index |
Record Nr. | UNINA-9910780374203321 |
Taylor David <1964->
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Chichester, England ; ; Hoboken, NJ, : J. Wiley, c2004 | ||
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Lo trovi qui: Univ. Federico II | ||
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Brand stretch [[electronic resource] ] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / / by David Taylor |
Autore | Taylor David <1964-> |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : J. Wiley, c2004 |
Descrizione fisica | 1 online resource (180 p.) |
Disciplina | 658.8/27 |
Soggetto topico |
Brand name products - Management
Branding (Marketing) Brand name products - Valuation - Management Product management |
ISBN |
1-280-27143-4
9786610271436 0-470-86212-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Brand Stretch; Contents; Preface; Acknowledgements; 1. Brand stretch - or brand ego trip?; Extension advantages; So why does the success rate suck?; Virgin: The biggest ever brand ego trip?; Shotgun weddings; Quitting the brand ego trip; Brand added value; Dove: Brand added value in action; The Brand Stretch workout; Key takeouts; Checklist 1: Brand Stretch - or brand ego trip?; 2. Step One: Strengthen the core; In shape to stretch?; The heart of a healthy brand; Anchoring the core range; Bud and Bud Light: Sun and planets; Risky business; Tango: Taking the eye off the orange ball
Key takeoutsChecklist 2: Strengthen the core; 3. Step Two: Vision; GPS for brands; The masterbrand challenges; Less myopic marketing; Blockbuster: Out of the video box; Climbing the brand ladder; Pampers: From bottoms to babies; Axe: Ladders and snakes; Elastic brands; Key takeouts; Checklist 3: Vision; 4. Step Three: Ideas; Start close to home; Moving out; Innovation shortcuts; The fairytale world of innovation; Starbucks' Frappuccino: Real world innovation; Innokill survival kit; Key takeouts; Checklist 4: Ideas; 5. Step Four: Focus; Meet the seven dwarves; Heroes or zeroes? Bertolli: Virtual venture capitalDimension one: Brand vision building; Dimension two: Show me the money; The easyGroup story: Murder on the balance sheet; easyGroup summary; Alternatives to going it alone; Key takeouts; Checklist 5: Focus; 6. Step Five: Delivery; Underestimating execution; Nescafé Hot When You Want: Not so hot execution; Brand damage; Brand and deliver; The Apple iPod: White hot execution; Delivering the promise; Key takeouts; Checklist 6: Delivery; 7. Step Six: Brand architecture; The Sorcerer's Apprentice; Architecture for brands; Houses versus streets; Mono-platform brands Multi-platform brandsLego: Building blocks of a new future; When the rubber hits the road; Comfort: Designing a turnaround; Let's go round again; Key takeouts; Checklist 7: Brand architecture; Appendix 1: Masterbrand positioning tips and tricks; Appendix 2: Example masterbrand positioning tool; Appendix 3: Masterbrand positioning tool template; References; Index |
Record Nr. | UNINA-9910821981303321 |
Taylor David <1964->
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Chichester, England ; ; Hoboken, NJ, : J. Wiley, c2004 | ||
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Lo trovi qui: Univ. Federico II | ||
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