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Eye tracking in user experience design / Jennifer Romano Bergstrom and Andrew Jonathan Schall
| Eye tracking in user experience design / Jennifer Romano Bergstrom and Andrew Jonathan Schall |
| Autore | BERGSTROM, Jennifer Romano |
| Pubbl/distr/stampa | Waltham, : Morgan Kaufmann, 2014 |
| Descrizione fisica | Testo elettronico (PDF) (374 p.) |
| Disciplina | 004.019 |
| Soggetto topico | Interazione uomo-elaboratore |
| Formato | Risorse elettroniche  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996459753403316 |
BERGSTROM, Jennifer Romano
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| Waltham, : Morgan Kaufmann, 2014 | ||
| Risorse elettroniche | ||
| Lo trovi qui: Univ. di Salerno | ||
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Eye tracking in user experience design / / Jennifer Romano Bergstrom and Andrew Jonathan Schall ; acquiring editor, Meg Dunkerley ; editorial project manager, Heather Scherer ; designer, Alan Studholme
| Eye tracking in user experience design / / Jennifer Romano Bergstrom and Andrew Jonathan Schall ; acquiring editor, Meg Dunkerley ; editorial project manager, Heather Scherer ; designer, Alan Studholme |
| Autore | Bergstrom Jennifer Romano |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Waltham, Massachusetts : , : Morgan Kaufmann, , 2014 |
| Descrizione fisica | 1 online resource (395 p.) |
| Disciplina | 004.01/9 |
| Soggetto topico |
Human-computer interaction
Visual perception Eye - Movements Eye tracking User interfaces (Computer systems) |
| ISBN | 0-12-416709-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Eye Tracking in User Experience Design; Copyright; Dedication; Contents; Acknowledgments; About The Editors; List Of Contributors; Foreword; Section I: Overview of Eye Tracking and Visual Search; Chapter 1: Introduction to Eye Tracking; What is eye tracking?; How eye tracking works; What eye trackers can and cannot tell us; Location; Duration; Movement; Eye tracking past and present; Medieval Torture Devices and Early Eye Trackers; Maturity of Eye Tracking into a User Experience Research Tool; Hardware Designed for Quick and Easy Data Capture; Participant Friendly
Analysis Software Designed for User Experience ResearchersEye tracking can empower your design team; Gaining Insights from Eye Gaze; See Where People Looked, Not Where They Think They Looked; Determining the Effectiveness of a Visual Hierarchy; Conclusion; Acknowledgments; References; Chapter 2: Visual Search; Introduction; How do we visually search for information on web pages?; What does visual search look like?; Are there different types of visual search?; Visual search behavior of serps; Can images of faces impact our search behavior more than other types of images? What is banner blindness, and why is it important?The road ahead for designing visual search experiences; References; Section II: Evaluating the User Experience; Chapter 3: Usability Testing; Introduction; Incorporating eye tracking in usability testing; Eye-tracking data provides a comprehensive picture of users' experience and can help inform the design; Fixations and Saccades; Areas of Interest (AOIs); Gaze Opacity and Heat Maps; Gaze Plots; Communicating usability results more effectively with clients; Eye Tracking Can Convince Clients to Make Design Changes to Improve Usability Eye-Tracking Visuals Can Aid in the Effort for User-Centered DesignConsiderations and drawbacks with eye tracking in usability studies; Time; Analysis Software; Think Aloud, Age, and Eye Tracking; Conclusion; Acknowledgments; References; Chapter 4: Physiological Response Measurements; Introduction; Dimensions of physiological response measures; Subjective versus Objective; Real Time versus Delayed; Natural Context versus Artificial Lab; Invasive versus Non-Invasive; Practicality of incorporating biometrics; Physiological response measurement in ux; Pupil Dilation How Does Pupil Dilation Measure Emotion?Facial Emotion Recognition; How Does Facial Emotion Recognition Software Measure Emotion?; Skin Conductance; How Does Skin Conductance Measure Emotion?; Neuroimaging: EEG; How Does EEG Measure Emotion?; Measuring valence; Conclusion; Acknowledgments; References; Section III: Eye Tracking for Specific Applications; Chapter 5: Forms and Surveys; Introduction; Forms and surveys have a lot in common; Some examples of what we can learn from eye tracking forms and surveys; People Read Pages with Questions on Them Differently from Other Pages Write Your Instructions in Plain Language |
| Record Nr. | UNINA-9910808018703321 |
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Bergstrom Jennifer Romano
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| Waltham, Massachusetts : , : Morgan Kaufmann, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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