Becoming a category of one [[electronic resource] ] : how extraordinary companies transcend commodity and defy comparison / / Joe Calloway

• Autore: Calloway Joe
• Pubblicazione: Hoboken, N.J., : John Wiley & Sons, c2009
• Edizione: 2nd ed.
• Descrizione fisica: 1 online resource (270 p.)
• Disciplina: 658.4/013; 658.4012
• Soggetto topico: Benchmarking (Management); Corporate image; Brand name products
• Note generali: Includes index.
• Nota di contenuto: Becoming a Category of One, 2nd Edition: How Extraordinary Companies Transcend Commodity and Defy Comparison; Contents; Preface; Chapter 1: We Just Decided to Go; Chapter 2: What's Your Story?; Chapter 3: Success Means You Know What Used to Work; Chapter 4: The Commodity Trap; Chapter 5: Your Brand Is Everything; Chapter 6: The Three Rules; Chapter 7: The New Customer Reality; Chapter 8: Tiebreakers; Chapter 9: Case Study: Tractor Supply Company; Chapter 10: The Future Category of One; Index; About the Author
• Sommario/riassunto: A revised and updated edition of the bestselling ""no-nonsense guide to beating the competition.""-Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-
• Titolo autorizzato: Becoming a category of one
• ISBN: 9786612278952; 0-470-52933-4; 1-282-27895-9; 1-118-25617-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910830587303321
• Lo trovi qui: Univ. Federico II