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100   $a20090408d2009      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBecoming a category of one$b[electronic resource] $ehow extraordinary companies transcend commodity and defy comparison /$fJoe Calloway
205   $a2nd ed.
210   $aHoboken, N.J. $cJohn Wiley & Sons$dc2009
215   $a1 online resource (270 p.)
300   $aIncludes index.
311   $a0-470-49635-5 
311   $a1-118-25011-7 
327   $aBecoming a Category of One, 2nd Edition: How Extraordinary Companies Transcend Commodity and Defy Comparison; Contents; Preface; Chapter 1: We Just Decided to Go; Chapter 2: What's Your Story?; Chapter 3: Success Means You Know What Used to Work; Chapter 4: The Commodity Trap; Chapter 5: Your Brand Is Everything; Chapter 6: The Three Rules; Chapter 7: The New Customer Reality; Chapter 8: Tiebreakers; Chapter 9: Case Study: Tractor Supply Company; Chapter 10: The Future Category of One; Index; About the Author
330   $a A revised and updated edition of the bestselling ""no-nonsense guide to beating the competition.""-Publisher's Weekly  Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-
606   $aBenchmarking (Management)
606   $aCorporate image
606   $aBrand name products
615  0$aBenchmarking (Management)
615  0$aCorporate image.
615  0$aBrand name products.
676   $a658.4/013
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906   $aBOOK
912   $a9910830587303321
996   $aBecoming a category of one$94086141
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