Services research in a cross-cultural/cross-national context / / guest editor: John B. Ford

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2005
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (137 p.)
• Disciplina: 658.8; 658.8342
• Soggetto topico: Marketing research; Service industries
• Altri autori: FordJohn B
• Note generali: Description based upon print version of record.
• Nota di contenuto: CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons; "I" versus "we"; A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea; Raising services' tangibility in foreign markets via marketing; Comparing US and European perspectives on B2B repair service quality for mission-critical equipment; Beyond disconfirmation; Call for papers
• Sommario/riassunto: This special issue of International Marketing Review focuses on "Services research in across-national or cross-cultural context." The growth of the services sector in a globalcontext has been and continues to be phenomenal. While excellent quantitative as wellas qualitative research is ongoing in many individual country settings, there is littlewhich has been published in a cross-national or cross-cultural context.
• Titolo autorizzato: Services research in a cross-cultural
• ISBN: 1-280-50899-X; 9786610508990; 1-84544-319-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910824231403321
• Lo trovi qui: Univ. Federico II