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Record Nr. |
UNINA9910824231403321 |
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Titolo |
Services research in a cross-cultural/cross-national context / / guest editor: John B. Ford |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2005 |
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ISBN |
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1-280-50899-X |
9786610508990 |
1-84544-319-5 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (137 p.) |
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Collana |
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International marketing review ; ; v.22, no. 3 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Marketing research |
Service industries |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons; "I" versus "we"; A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea; Raising services' tangibility in foreign markets via marketing; Comparing US and European perspectives on B2B repair service quality for mission-critical equipment; Beyond disconfirmation; Call for papers |
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Sommario/riassunto |
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This special issue of International Marketing Review focuses on "Services research in across-national or cross-cultural context." The growth of the services sector in a globalcontext has been and continues to be phenomenal. While excellent quantitative as wellas qualitative research is ongoing in many individual country settings, there is littlewhich has been published in a cross-national or cross-cultural context. |
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