Wired and dangerous [[electronic resource] ] : how your customers have changed and what to do about it / / Chip R. Bell, John R. Patterson
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| Autore: |
Bell Chip R
|
| Titolo: |
Wired and dangerous [[electronic resource] ] : how your customers have changed and what to do about it / / Chip R. Bell, John R. Patterson
|
| Pubblicazione: | San Francisco, : Berrett-Koehler Publishers, c2011 |
| Edizione: | 0 ed. |
| Descrizione fisica: | 1 online resource (265 p.) |
| Disciplina: | 658.8/12 |
| 658.812 | |
| Soggetto topico: | Customer relations |
| Customer services | |
| Customer loyalty | |
| Internet | |
| Altri autori: |
PattersonJohn R <1951-> (John Rice)
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | pt. 1. The situation -- pt. 2. The resolution -- pt. 3. Suggestions for partnering with customers. |
| Sommario/riassunto: | In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company's customer service doesn't adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their reputation. This book describes exactly what today's customers expect and how to give it to them. In Wired and Dangerous, Bell and Patterson provid |
| Titolo autorizzato: | Wired and dangerous |
| ISBN: | 1-60509-977-5 |
| 1-283-11517-4 | |
| 9786613115171 | |
| 1-60509-976-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910817346803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Bk Business