1.

Record Nr.

UNINA9910817346803321

Autore

Bell Chip R

Titolo

Wired and dangerous [[electronic resource] ] : how your customers have changed and what to do about it / / Chip R. Bell, John R. Patterson

Pubbl/distr/stampa

San Francisco, : Berrett-Koehler Publishers, c2011

ISBN

1-60509-977-5

1-283-11517-4

9786613115171

1-60509-976-7

Edizione

[0 ed.]

Descrizione fisica

1 online resource (265 p.)

Collana

Bk Business

Altri autori (Persone)

PattersonJohn R <1951-> (John Rice)

Disciplina

658.8/12

658.812

Soggetti

Customer relations

Customer services

Customer loyalty

Internet

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

pt. 1. The situation -- pt. 2. The resolution -- pt. 3. Suggestions for partnering with customers.

Sommario/riassunto

In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company's customer service doesn't adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their reputation. This book describes exactly what today's customers expect and how to give it to them. In Wired and Dangerous, Bell and Patterson provid