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Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais



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Autore: Malefyt Timothy de Waal Visualizza persona
Titolo: Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais Visualizza cluster
Pubblicazione: London : , : Berg Publishers, , 2012
Edizione: English edition.
Descrizione fisica: 1 online resource (187 p.)
Disciplina: 659.1/042
659.1042
Soggetto topico: Advertising - Social aspects
Anthropology
Marketing research
Classificazione: SOC002010SOC026000BUS070060BUS002000
Persona (resp. second.): MoraisRobert J.
Note generali: "First published 2012 by Berg Publishers."
Nota di bibliografia: Includes bibliographical references (pages 161-176) and index.
Nota di contenuto: Cover; Half Title; Title; Copyright; Contents; Acknowledgments; Preface; Part I: Introduction; 1 Anthropologists In and Out of Advertising; Part II: Toward an Understanding of Advertising Agencies; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; Part III: Applying Anthropology in Advertising Agencies; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising
10 Hybrid Research Methodologies and Business SuccessPart IV: Conclusion; 11 The Future of Advertising Anthropology; Notes; References; Index
Sommario/riassunto: "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design."--
Titolo autorizzato: Advertising and anthropology  Visualizza cluster
ISBN: 93-89165-73-3
1-00-308437-0
1-000-18949-X
1-000-18286-X
1-003-08437-0
0-85785-204-3
1-4742-1413-4
0-85785-203-5
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910816835903321
Lo trovi qui: Univ. Federico II
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