LEADER 04078oam 22007814 450 001 9910816835903321 005 20130812100618.0 010 $a93-89165-73-3 010 $a1-00-308437-0 010 $a1-000-18949-X 010 $a1-000-18286-X 010 $a1-003-08437-0 010 $a0-85785-204-3 010 $a1-4742-1413-4 010 $a0-85785-203-5 035 $a(CKB)2670000000395741 035 $a(EBL)1222419 035 $a(OCoLC)854520287 035 $a(SSID)ssj0000916621 035 $a(PQKBManifestationID)12373692 035 $a(PQKBTitleCode)TC0000916621 035 $a(PQKBWorkID)10875994 035 $a(PQKB)11779512 035 $a(Au-PeEL)EBL1222419 035 $a(CaPaEBR)ebr10729351 035 $a(CaONFJC)MIL615625 035 $a(OCoLC)1155638025 035 $a(OCoLC-P)1155638025 035 $a(FlBoTFG)9781003084372 035 $a(Au-PeEL)EBL6158267 035 $a(OCoLC)1151188564 035 $a(UtOrBLW)bpp09257471 035 $a(MiAaPQ)EBC1222419 035 $a(EXLCZ)992670000000395741 100 $a20120207d2012 uy 0 101 0 $aeng 135 $aurcnu|||unuuu 181 $ctxt 182 $cc 183 $acr 200 10$aAdvertising and anthropology $eethnographic practice and cultural perspectives /$fTimothy de Waal Malefyt and Robert J. Morais 205 $aEnglish edition. 210 1$aLondon :$cBerg Publishers,$d2012. 215 $a1 online resource (187 p.) 300 $a"First published 2012 by Berg Publishers." 311 $a0-85785-202-7 311 $a0-85785-201-9 320 $aIncludes bibliographical references (pages 161-176) and index. 327 $aCover; Half Title; Title; Copyright; Contents; Acknowledgments; Preface; Part I: Introduction; 1 Anthropologists In and Out of Advertising; Part II: Toward an Understanding of Advertising Agencies; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; Part III: Applying Anthropology in Advertising Agencies; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising 327 $a10 Hybrid Research Methodologies and Business SuccessPart IV: Conclusion; 11 The Future of Advertising Anthropology; Notes; References; Index 330 $a"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design."--$cProvided by publisher. 606 $aAdvertising$xSocial aspects 606 $aAnthropology 606 $aMarketing research 615 0$aAdvertising$xSocial aspects. 615 0$aAnthropology. 615 0$aMarketing research. 676 $a659.1/042 676 $a659.1042 686 $aSOC002010$aSOC026000$aBUS070060$aBUS002000$2bisacsh 700 $aMalefyt$b Timothy de Waal$01699850 702 $aMorais$b Robert J. 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910816835903321 996 $aAdvertising and anthropology$94082406 997 $aUNINA