Successful marketing strategy for high-tech firms / / Eric Viardot
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| Autore: |
Viardot Eric
|
| Titolo: |
Successful marketing strategy for high-tech firms / / Eric Viardot
|
| Pubblicazione: | Boston, Mass., : Artech House, c2004 |
| Edizione: | 2nd ed. |
| Descrizione fisica: | 1 online resource (322 p.) |
| Disciplina: | 620/.0068/8 |
| 620.00688 | |
| Soggetto topico: | High technology - Marketing |
| Technological innovations - Marketing | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1 -- The Meaning of Marketing for High-Tech Firms; 2 -- Corporate and Marketing Strategies in the High-Tech Industry; 3 -- Knowing Customers and Markets; 4 -- Understanding Competitors; 5 -- Selecting Markets; 6 -- Product Strategy; 7 -- Distributing and Selling High-Tech Products; 8 -- Communication Strategy for High-Tech Products; 9 -- Pricing High-Tech Products; 10 -- The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company. |
| Sommario/riassunto: | Annotation |
| Titolo autorizzato: | Successful marketing strategy for high-tech firms |
| ISBN: | 1-58053-701-4 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910810539403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Artech House professional development and technology management library.