02769nam 2200601Ia 450 991081053940332120200520144314.01-58053-701-4(CKB)1000000000023964(EBL)227677(OCoLC)475934904(SSID)ssj0000253388(PQKBManifestationID)12094476(PQKBTitleCode)TC0000253388(PQKBWorkID)10187035(PQKB)10235214(Au-PeEL)EBL227677(CaPaEBR)ebr10082008(CaBNVSL)mat09107193(IEEE)9107193(MiAaPQ)EBC227677(EXLCZ)99100000000002396419980908d2004 uy 0engur|n|---|||||txtccrSuccessful marketing strategy for high-tech firms /Eric Viardot2nd ed.Boston, Mass. Artech Housec20041 online resource (322 p.)Artech House technology management and professional development libraryDescription based upon print version of record.1-58053-700-6 Includes bibliographical references and index.Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1 -- The Meaning of Marketing for High-Tech Firms; 2 -- Corporate and Marketing Strategies in the High-Tech Industry; 3 -- Knowing Customers and Markets; 4 -- Understanding Competitors; 5 -- Selecting Markets; 6 -- Product Strategy; 7 -- Distributing and Selling High-Tech Products; 8 -- Communication Strategy for High-Tech Products; 9 -- Pricing High-Tech Products; 10 -- The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company.AnnotationThis revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.Artech House professional development and technology management library.High technologyMarketingTechnological innovationsMarketingHigh technologyMarketing.Technological innovationsMarketing.620/.0068/8620.00688Viardot Eric471773MiAaPQMiAaPQMiAaPQBOOK9910810539403321Successful marketing strategy for high-tech firms228064UNINA