Organizational rhetoric : situations and strategies / / Mary F. Hoffman, Debra J. Ford
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| Autore: |
Hoffman Mary F (Mary Frances)
|
| Titolo: |
Organizational rhetoric : situations and strategies / / Mary F. Hoffman, Debra J. Ford
|
| Pubblicazione: | Thousand Oaks, CA, : SAGE, c2010 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (xx, 267 p.) |
| Disciplina: | 808/.06665 |
| Soggetto topico: | Communication in organizations |
| Industrial management | |
| Altri autori: |
FordDebra J
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 245-257) and index. |
| Nota di contenuto: | Cover; Brief Contents; Detailed Contents; Preface; 1 - Organizations and Rhetoric in Contemporary Culture; 2 - Identifying Rhetorical Strategies in Organizational Rhetoric; 3 - Rhetorical Situations in Organizations; 4 - Critical Approaches to Organizational Rhetoric; 5 - Evaluating and Critiquing Organizational Rhetoric; 6 - Identity Creation and Maintenance Rhetoric; 7 - Rhetoric About Issues; 8 - Rhetoric About Organizational Risk; 9 - Crisis Rhetoric; 10 - Organizational Rhetoric for Internal Audiences; Epilogue; Appendix; References; Index; About the Authors |
| Sommario/riassunto: | 'Organizational Rhetoric' introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. |
| Titolo autorizzato: | Organizational rhetoric |
| ISBN: | 1-4833-4278-6 |
| 1-4833-0214-8 | |
| 1-4522-7492-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910807208603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |