LEADER 02508nam 2200601Ia 450 001 9910807208603321 005 20200520144314.0 010 $a1-4833-4278-6 010 $a1-4833-0214-8 010 $a1-4522-7492-4 035 $a(CKB)2670000000339216 035 $a(EBL)1160200 035 $a(OCoLC)833763665 035 $a(SSID)ssj0000787455 035 $a(PQKBManifestationID)12296592 035 $a(PQKBTitleCode)TC0000787455 035 $a(PQKBWorkID)10817066 035 $a(PQKB)11074464 035 $a(MiAaPQ)EBC1160200 035 $a(OCoLC)1017723877 035 $a(StDuBDS)EDZ0000104901 035 $a(EXLCZ)992670000000339216 100 $a20090611d2010 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aOrganizational rhetoric $esituations and strategies /$fMary F. Hoffman, Debra J. Ford 205 $a1st ed. 210 $aThousand Oaks, CA $cSAGE$dc2010 215 $a1 online resource (xx, 267 p.) 300 $aDescription based upon print version of record. 311 $a1-4129-5668-4 311 $a1-322-42171-4 311 $a1-4129-5669-2 320 $aIncludes bibliographical references (p. 245-257) and index. 327 $aCover; Brief Contents; Detailed Contents; Preface; 1 - Organizations and Rhetoric in Contemporary Culture; 2 - Identifying Rhetorical Strategies in Organizational Rhetoric; 3 - Rhetorical Situations in Organizations; 4 - Critical Approaches to Organizational Rhetoric; 5 - Evaluating and Critiquing Organizational Rhetoric; 6 - Identity Creation and Maintenance Rhetoric; 7 - Rhetoric About Issues; 8 - Rhetoric About Organizational Risk; 9 - Crisis Rhetoric; 10 - Organizational Rhetoric for Internal Audiences; Epilogue; Appendix; References; Index; About the Authors 330 8 $a'Organizational Rhetoric' introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. 606 $aCommunication in organizations 606 $aIndustrial management 615 0$aCommunication in organizations. 615 0$aIndustrial management. 676 $a808/.06665 700 $aHoffman$b Mary F$g(Mary Frances)$01716178 701 $aFord$b Debra J$01716179 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910807208603321 996 $aOrganizational rhetoric$94111344 997 $aUNINA