Broadcast pharmaceutical advertising in the United States : primetime pill pushers / / Janelle Applequist, Ph.D
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Applequist Janelle
|
| Titolo: |
Broadcast pharmaceutical advertising in the United States : primetime pill pushers / / Janelle Applequist, Ph.D
|
| Pubblicazione: | Lanham, Maryland : , : Lexington Books, , 2016 |
| ©2016 | |
| Descrizione fisica: | 1 online resource (169 pages) : illustrations, tables |
| Disciplina: | 659.1961519 |
| Soggetto topico: | Advertising - Drugs |
| Soggetto geografico: | United States |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States -- Theoretical foundations : toward an analysis of DTCA -- Analyses of DTCA on primetime television -- DTC advertisements : a triangulated approach -- The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement -- Looking forward. |
| Titolo autorizzato: | Broadcast pharmaceutical advertising in the United States |
| ISBN: | 1-4985-3952-1 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910806952603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |