01604nam 2200409 450 991080695260332120180127100302.01-4985-3952-1(CKB)3710000001010557(MiAaPQ)EBC4777293(EXLCZ)99371000000101055720170118h20162016 uy 0engurcnu||||||||rdacontentrdamediardacarrierBroadcast pharmaceutical advertising in the United States primetime pill pushers /Janelle Applequist, Ph.DLanham, Maryland :Lexington Books,2016.©20161 online resource (169 pages) illustrations, tables1-4985-3953-X 1-4985-3951-3 Includes bibliographical references and index.The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States -- Theoretical foundations : toward an analysis of DTCA -- Analyses of DTCA on primetime television -- DTC advertisements : a triangulated approach -- The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement -- Looking forward.AdvertisingDrugsUnited StatesAdvertisingDrugs.659.1961519Applequist Janelle1712973MiAaPQMiAaPQMiAaPQBOOK9910806952603321Broadcast pharmaceutical advertising in the United States4105574UNINA