Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen
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| Titolo: |
Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen
|
| Pubblicazione: | New York : , : Routledge, , 2013 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (203 p.) |
| Disciplina: | 658.80095 |
| Soggetto topico: | Marketing - Management |
| Marketing - Asia | |
| Altri autori: |
AndrewsTim G. <1968->
ChenJunsong <1975->
PaliwodaStanley J
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover; Title; Copyright; Contents; List of Tables; List of Figures; Introduction: Marketing Management in Asia; 1 China: Distribution in China; 2 China: Consumer Behaviour in China; 3 China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing's Female Consumers; 4 China and the Milk Powder Contamination Scandal; 5 India: Culture and Consumer Behaviour Influences on Sales Promotion Practices in India; 6 Japan: Marketing Management Issues in Japan; 7 Taiwan: Consumers' Reactions to Tesco's Market Entry in Taiwan: A Comparison with the UK Experience |
| 8 Thailand: Relationship Marketing in Thailand: A Case of the Real Estate Industry9 Thailand: Marketing for Life in the Economic Recession Time: The Case of Thailand; 10 Turkey, the EU and the Third Wave of MNCs; 11 Vietnam: Marketing in Vietnam: Culture and Quality Considerations; List of Editors; List of Contributors; Index | |
| Sommario/riassunto: | Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Eac |
| Titolo autorizzato: | Marketing management in Asia |
| ISBN: | 1-283-94254-2 |
| 0-203-11748-4 | |
| 1-136-30382-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910786087703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Routledge Studies in International Business and the World Economy