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100   $a20180706d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aMarketing management in Asia /$fedited by Stan Paliwoda, Tim Andrews, and Junsong Chen
205   $a1st ed.
210  1$aNew York :$cRoutledge,$d2013.
215   $a1 online resource (203 p.)
225 0 $aRoutledge studies in international business and the world economy ;$v55
300   $aDescription based upon print version of record.
311   $a1-138-95978-2 
311   $a0-415-52317-6 
320   $aIncludes bibliographical references and index.
327   $aCover; Title; Copyright; Contents; List of Tables; List of Figures; Introduction: Marketing Management in Asia; 1 China: Distribution in China; 2 China: Consumer Behaviour in China; 3 China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing's Female Consumers; 4 China and the Milk Powder Contamination Scandal; 5 India: Culture and Consumer Behaviour Influences on Sales Promotion Practices in India; 6 Japan: Marketing Management Issues in Japan; 7 Taiwan: Consumers' Reactions to Tesco's Market Entry in Taiwan: A Comparison with the UK Experience
327   $a8 Thailand: Relationship Marketing in Thailand: A Case of the Real Estate Industry9 Thailand: Marketing for Life in the Economic Recession Time: The Case of Thailand; 10 Turkey, the EU and the Third Wave of MNCs; 11 Vietnam: Marketing in Vietnam: Culture and Quality Considerations; List of Editors; List of Contributors; Index
330   $aAsia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Eac
410  0$aRoutledge Studies in International Business and the World Economy
606   $aMarketing$xManagement
606   $aMarketing$zAsia$vCase studies
615  0$aMarketing$xManagement.
615  0$aMarketing
676   $a658.80095
701   $aAndrews$b Tim G.$f1968-$01496703
701   $aChen$b Junsong$f1975-$01496704
701   $aPaliwoda$b Stanley J$0107582
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910786087703321
996   $aMarketing management in Asia$93721503
997   $aUNINA