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From science 2.0 to pharma 3.0 : semantic search and social media in the pharmaceutical industry and STM publishing / / Hervé Basset, David Stuart and Denise Silber ; with contributions from François Boutin



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Autore: Basset Hervé Visualizza persona
Titolo: From science 2.0 to pharma 3.0 : semantic search and social media in the pharmaceutical industry and STM publishing / / Hervé Basset, David Stuart and Denise Silber ; with contributions from François Boutin Visualizza cluster
Pubblicazione: Oxford : , : Chandos Publishing, , 2012
Edizione: 1st edition
Descrizione fisica: 1 online resource (293 p.)
Disciplina: 501.3
Soggetto topico: Online social network
Pharmaceutical industry
Altri autori: StuartDavid (David Patrick)  
SilberDenise  
BoutinFrançois  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: part 1. From science 2.0 (2000-2010) -- part 2. ... and pharma 2.0 ... -- part 3. ... to pharma 3.0 (2010-).
Sommario/riassunto: Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered
Titolo autorizzato: From science 2.0 to pharma 3.0  Visualizza cluster
ISBN: 1-78063-375-0
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910785601603321
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Serie: Chandos social media series.