02738nam 2200637 450 991078560160332120210628203229.01-78063-375-0(CKB)2670000000240530(EBL)1574993(OCoLC)865332725(SSID)ssj0000767642(PQKBManifestationID)11419315(PQKBTitleCode)TC0000767642(PQKBWorkID)10741311(PQKB)10646250(MiAaPQ)EBC1574993(CaSebORM)9781843347095(Au-PeEL)EBL1574993(CaPaEBR)ebr10815597(CaONFJC)MIL548924(PPN)198678843(EXLCZ)99267000000024053020131219d2012 uy| 0engur|n|---|||||txtccrFrom science 2.0 to pharma 3.0 semantic search and social media in the pharmaceutical industry and STM publishing /Hervé Basset, David Stuart and Denise Silber ; with contributions from François Boutin1st editionOxford :Chandos Publishing,2012.1 online resource (293 p.)Chandos publishing social media seriesDescription based upon print version of record.1-84334-709-1 Includes bibliographical references and index.part 1. From science 2.0 (2000-2010) -- part 2. ... and pharma 2.0 ... -- part 3. ... to pharma 3.0 (2010-).Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are coveredChandos social media series.Online social networkPharmaceutical industryOnline social network.Pharmaceutical industry.501.3Basset Hervé1536288Stuart David(David Patrick)947363Silber Denise1536289Boutin François1536290MiAaPQMiAaPQMiAaPQBOOK9910785601603321From science 2.0 to pharma 3.03784969UNINA