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Porter's (1980) generic strategies, performance and risk [[electronic resource] ] : an empirical investigation with German data / / Jan Eldring



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Autore: Eldring Jan Visualizza persona
Titolo: Porter's (1980) generic strategies, performance and risk [[electronic resource] ] : an empirical investigation with German data / / Jan Eldring Visualizza cluster
Pubblicazione: Hamburg, : Diplomica Verlag, 2009
Descrizione fisica: 1 online resource (78 p.)
Disciplina: 658.8/04
658.804
Soggetto topico: Business planning
Note generali: Title from cover.
Nota di bibliografia: Includes bibliographical references.
Nota di contenuto: Porter ́s (1980) Generic Strategies, Performance and Risk; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; 1. Introduction; 2. Theory and Hypotheses; 3. Data and Method; 4. Analysis and Results; 5. Discussion, Implications and Limitations; 6. Conclusion; 7. References; MIP; Curriculum Vitae
Sommario/riassunto: Porter's (1980) book Competitive Strategy has received a great deal of attention in the strategic management literature. Here Porter claims that competitive strategy is the search for a favorable competitive position in the industry, which can erode or improve, depending on a firm's choice of strategy. He derived a conceptual typology of three generic strategies that has already become a classic among scholars. They are cost leadership, differentiation and focus strategies. Just recently Michael Raynor (2007) challenged Porter's widely accepted typology, by including another dimension in the d
Titolo autorizzato: Porter's (1980) generic strategies, performance and risk  Visualizza cluster
ISBN: 3-8366-2426-5
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910785110103321
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