02394nam 2200517 a 450 991078511010332120230721013545.03-8366-2426-5(CKB)2670000000053456(EBL)595221(OCoLC)679422992(SSID)ssj0000658053(PQKBManifestationID)12208403(PQKBTitleCode)TC0000658053(PQKBWorkID)10680959(PQKB)10413326(MiAaPQ)EBC595221(Au-PeEL)EBL595221(CaPaEBR)ebr10487362(EXLCZ)99267000000005345620110822d2009 uy 0engur|n|---|||||txtccrPorter's (1980) generic strategies, performance and risk[electronic resource] an empirical investigation with German data /Jan EldringHamburg Diplomica Verlag20091 online resource (78 p.)Title from cover.3-8366-7426-2 Includes bibliographical references.Porter ́s (1980) Generic Strategies, Performance and Risk; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; 1. Introduction; 2. Theory and Hypotheses; 3. Data and Method; 4. Analysis and Results; 5. Discussion, Implications and Limitations; 6. Conclusion; 7. References; MIP; Curriculum VitaePorter's (1980) book Competitive Strategy has received a great deal of attention in the strategic management literature. Here Porter claims that competitive strategy is the search for a favorable competitive position in the industry, which can erode or improve, depending on a firm's choice of strategy. He derived a conceptual typology of three generic strategies that has already become a classic among scholars. They are cost leadership, differentiation and focus strategies. Just recently Michael Raynor (2007) challenged Porter's widely accepted typology, by including another dimension in the dBusiness planningBusiness planning.658.8/04658.804Eldring Jan1499550MiAaPQMiAaPQMiAaPQBOOK9910785110103321Porter's (1980) generic strategies, performance and risk3725673UNINA