Marketing practices in Africa [[electronic resource] /] / guest editor, Kofi Q. Dadzie

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2002
• Descrizione fisica: 1 online resource (144 p.)
• Disciplina: 658.80096
• Soggetto topico: Industrial marketing - Africa; Marketing - Africa
• Altri autori: DadzieKofi Q
• Note generali: Description based upon print version of record.
• Nota di contenuto: Contents; Abstracts and keywords; Guest editorial; Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms; Market orientation in Ivory Coast; Market orientation of Nigerian and Kenyan firms; Internet and exporting: the case of Ghana; Financing non-traditional exports in Ghana; Project marketing to Africa: lessons from the case of IVO Transmission Engineering and Ghana's national electrification scheme; Collaboration between developed and developing country-based firms; Internet currency
• Sommario/riassunto: About the Guest Editor Kofi Q. Dadzie teaches marketing and logistics in the Robinson College of Business at Georgia State University. For the past 21 years, Dr Dadzie has devoted much of his professional career to researching marketing practices in Africa's economic development with funding from the US Agency for International Development, US Information Agency, and African governments.
• Titolo autorizzato: Marketing practices in Africa
• ISBN: 1-280-47922-1; 9786610479221; 1-84544-669-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910783034103321
• Lo trovi qui: Univ. Federico II