02606nam 2200577Ia 450 991078303410332120230816092419.01-280-47922-197866104792211-84544-669-0(CKB)1000000000004990(EBL)232245(OCoLC)61394911(SSID)ssj0000466175(PQKBManifestationID)11973179(PQKBTitleCode)TC0000466175(PQKBWorkID)10457512(PQKB)11472249(MiAaPQ)EBC232245(Au-PeEL)EBL232245(CaPaEBR)ebr10052805(CaONFJC)MIL47922(OCoLC)133165516(EXLCZ)99100000000000499020000815d2002 uy 0engurcn|||||||||txtccrMarketing practices in Africa[electronic resource] /guest editor, Kofi Q. DadzieBradford, England Emerald Group Publishingc20021 online resource (144 p.)Journal of business & industrial marketing ;v.17, no. 6Description based upon print version of record.0-86176-771-3 Contents; Abstracts and keywords; Guest editorial; Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms; Market orientation in Ivory Coast; Market orientation of Nigerian and Kenyan firms; Internet and exporting: the case of Ghana; Financing non-traditional exports in Ghana; Project marketing to Africa: lessons from the case of IVO Transmission Engineering and Ghana's national electrification scheme; Collaboration between developed and developing country-based firms; Internet currencyAbout the Guest Editor Kofi Q. Dadzie teaches marketing and logistics in the Robinson College of Business at Georgia State University. For the past 21 years, Dr Dadzie has devoted much of his professional career to researching marketing practices in Africa's economic development with funding from the US Agency for International Development, US Information Agency, and African governments.Industrial marketingAfricaMarketingAfricaIndustrial marketingMarketing658.80096Dadzie Kofi Q1583373MiAaPQMiAaPQMiAaPQBOOK9910783034103321Marketing practices in Africa3866405UNINA