The she spot [[electronic resource] ] : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg
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| Autore: |
Witter Lisa
|
| Titolo: |
The she spot [[electronic resource] ] : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg
|
| Pubblicazione: | San Francisco, : Berrett-Koehler Publishers, c2008 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (214 p.) |
| Disciplina: | 658.8/34082 |
| Soggetto topico: | Women consumers - United States |
| Social marketing - United States | |
| Women in nonprofit organizations - United States | |
| Altri autori: |
ChenLisa <1973->
|
| Note generali: | "A BK business book." |
| Nota di bibliografia: | Includes bibliographical references (p. 157-168) and index. |
| Nota di contenuto: | Contents; Foreword; Preface; Introduction: A Women-Centered (Marketing) Revolution; Part I: Understanding the She Spot; Part II: How to Hit the She Spot; Part III: Where to Hit the She Spot; Conclusion: The Not-So-Secret Secret to Changing the World; Resources; Notes; Acknowledgments; Index; About the Authors; |
| Sommario/riassunto: | Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box. |
| Titolo autorizzato: | The she spot |
| ISBN: | 1-282-29920-4 |
| 9786612299209 | |
| 1-57675-783-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910782692403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |