02426nam 2200637 a 450 991078269240332120230207230000.01-282-29920-497866122992091-57675-783-8(CKB)1000000000692736(EBL)407901(OCoLC)313457272(SSID)ssj0000245344(PQKBManifestationID)11237131(PQKBTitleCode)TC0000245344(PQKBWorkID)10175589(PQKB)10431742(Au-PeEL)EBL407901(CaPaEBR)ebr10315484(CaONFJC)MIL229920(CaSebORM)9781576757833(MiAaPQ)EBC407901(EXLCZ)99100000000069273620080306d2008 uy 0engur|n|---|||||txtccrThe she spot[electronic resource] why women are the market for changing the world--and how to reach them /Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg1st ed.San Francisco Berrett-Koehler Publishersc20081 online resource (214 p.)A BK business book"A BK business book."1-57675-472-3 Includes bibliographical references (p. 157-168) and index.Contents; Foreword; Preface; Introduction: A Women-Centered (Marketing) Revolution; Part I: Understanding the She Spot; Part II: How to Hit the She Spot; Part III: Where to Hit the She Spot; Conclusion: The Not-So-Secret Secret to Changing the World; Resources; Notes; Acknowledgments; Index; About the Authors; Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.Women consumersUnited StatesSocial marketingUnited StatesWomen in nonprofit organizationsUnited StatesWomen consumersSocial marketingWomen in nonprofit organizations658.8/34082Witter Lisa1539465Chen Lisa1973-1539466MiAaPQMiAaPQMiAaPQBOOK9910782692403321The she spot3790381UNINA