From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn
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| Autore: |
Henthorn Cynthia Lee <1963->
|
| Titolo: |
From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn
|
| Pubblicazione: | Athens, Ohio, : Ohio University Press, c2006 |
| Descrizione fisica: | 1 online resource (384 p.) |
| Disciplina: | 381.0973/09044 |
| Soggetto topico: | Marketing - United States - History - 20th century |
| Advertising - United States - History - 20th century | |
| Consumer behavior - United States - History - 20th century | |
| Soggetto geografico: | United States Social conditions 20th century |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references (p. 327-356) and index. |
| Nota di contenuto: | Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. |
| Titolo autorizzato: | From submarines to suburbs |
| ISBN: | 0-8214-4205-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910782088803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |