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200 10$aFrom submarines to suburbs$b[electronic resource] $eselling a better America, 1939-1959 /$fCynthia Lee Henthorn
210   $aAthens, Ohio $cOhio University Press$dc2006
215   $a1 online resource (384 p.) 
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-8214-1677-4 
320   $aIncludes bibliographical references (p. 327-356) and index.
327   $aIntroduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today.
606   $aMarketing$zUnited States$xHistory$y20th century
606   $aAdvertising$zUnited States$xHistory$y20th century
606   $aConsumer behavior$zUnited States$xHistory$y20th century
607   $aUnited States$xSocial conditions$y20th century
615  0$aMarketing$xHistory
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615  0$aConsumer behavior$xHistory
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