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Titolo: |
Business Intelligence and Modelling : Unified Approach with Simulation and Strategic Modelling in Entrepreneurship / / edited by Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina
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Pubblicazione: | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 |
Edizione: | 1st ed. 2021. |
Descrizione fisica: | 1 online resource (XIX, 539 p. 129 illus., 34 illus. in color.) |
Disciplina: | 016.33005 |
Soggetto topico: | Statistics |
Business information services | |
Computer science | |
Production management | |
IT in Business | |
Computer Science | |
Operations Management | |
Persona (resp. second.): | SakasDamianos P. |
NasiopoulosDimitrios K. | |
TaratuhinaYulia | |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Chapter 1. Display Advertising and Brand Awareness in Search Engines. Predicting the Engagement of Branded Search Traffic Visitors -- Chapter 2. Optimization of Paid Search Traffic Effectiveness and Users Engagement within Websites -- Chapter 3. Search Engines Visits and Users Behavior in Websites. Optimization of Traffic Engagement with the Content -- Chapter 4. Search Engine Optimization Techniques: The story of an old-fashioned website -- Chapter 5. Accelerated Mobile Pages: A Comparative Study -- Chapter 6. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges -- Chapter 7. On Multiplicity of Equilibria in Search Markets with Social Networks -- Chapter 8. Prominence and Search Regret in Duopoly -- Chapter 9. Search Regret and Social Networks -- Chapter 10. Applying elements of smart educational environments in business decision support centers -- Chapter 11. Applying elements of smart educational environments in business decision support centers -- Chapter 12. Financial business ecosystems – the case of real estate management -- Chapter 13. Business Ecosystems for Organizational Excellence. |
Sommario/riassunto: | This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights. |
Titolo autorizzato: | Business intelligence and modelling ![]() |
ISBN: | 3-030-57065-7 |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910483165803321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |