LEADER 04061nam  22006495  450 
001 9910483165803321
005 20230904134512.0
010   $a3-030-57065-7
024 7 $a10.1007/978-3-030-57065-1
035   $a(CKB)4100000011743157
035   $a(DE-He213)978-3-030-57065-1
035   $a(MiAaPQ)EBC6467012
035   $a(PPN)253254582
035   $a(EXLCZ)994100000011743157
100   $a20210131d2021      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBusiness Intelligence and Modelling $eUnified Approach with Simulation and Strategic Modelling in Entrepreneurship /$fedited by Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina
205   $a1st ed. 2021.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2021.
215   $a1 online resource (XIX, 539 p. 129 illus., 34 illus. in color.) 
225 1 $aSpringer Proceedings in Business and Economics,$x2198-7254
311   $a3-030-57064-9 
320   $aIncludes bibliographical references and index.
327   $aChapter 1. Display Advertising and Brand Awareness in Search Engines. Predicting the Engagement of Branded Search Traffic Visitors -- Chapter 2. Optimization of Paid Search Traffic Effectiveness and Users Engagement within Websites -- Chapter 3. Search Engines Visits and Users Behavior in Websites. Optimization of Traffic Engagement with the Content -- Chapter 4. Search Engine Optimization Techniques: The story of an old-fashioned website -- Chapter 5. Accelerated Mobile Pages: A Comparative Study -- Chapter 6. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges -- Chapter 7. On Multiplicity of Equilibria in Search Markets with Social Networks -- Chapter 8. Prominence and Search Regret in Duopoly -- Chapter 9. Search Regret and Social Networks -- Chapter 10. Applying elements of smart educational environments in business decision support centers -- Chapter 11. Applying elements of smart educational environments in business decision support centers -- Chapter 12. Financial business ecosystems ? the case of real estate management -- Chapter 13. Business Ecosystems for Organizational Excellence.
330   $aThis book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
410  0$aSpringer Proceedings in Business and Economics,$x2198-7254
606   $aStatistics
606   $aBusiness information services
606   $aComputer science
606   $aProduction management
606   $aStatistics
606   $aIT in Business
606   $aComputer Science
606   $aOperations Management
615  0$aStatistics.
615  0$aBusiness information services.
615  0$aComputer science.
615  0$aProduction management.
615 14$aStatistics.
615 24$aIT in Business.
615 24$aComputer Science.
615 24$aOperations Management.
676   $a016.33005
702   $aSakas$b Damianos P.
702   $aNasiopoulos$b Dimitrios K.
702   $aTaratuhina$b Yulia
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910483165803321
996   $aBusiness intelligence and modelling$92831827
997   $aUNINA