Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors
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| Titolo: |
Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors
|
| Pubblicazione: | Abingdon, Oxon : , : Routledge, , 2016 |
| Descrizione fisica: | 1 online resource (195 p.) |
| Disciplina: | 324.7/3 |
| Soggetto topico: | Communication in politics - United States |
| Communication in politics - Great Britain | |
| Communication in politics - Slovenia | |
| Campaign management - United States | |
| Campaign management - Great Britain | |
| Campaign management - Slovenia | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
NewmanBruce I
VercicDejan
|
| Note generali: | "Communication of politics: cross-cultural theory building in the practice of public relations and political marketing has been co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002."--T.p. |
| First published 2002 by Routledge. | |
| Nota di bibliografia: | Includes bibliographical references at the end of each chapters and index. |
| Nota di contenuto: | Cover; Half Title; Title; Copyright; Contents; EDITORIAL; The Merging of Public Relations and Political Marketing; ARTICLES; The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange; News Management and New Managerialism: Quangos and Their Media Relations; New Labour: A Study of the Creation, Development and Demise of a Political Brand; Political Marketing Research in the 2000 U.S. Election; The 2000 American Presidential Election: Lessons from the Closest Contest in American History |
| Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public AffairsCommunicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?; Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections; Structural Models of Voter Behavior in the 2000 Polish Presidential Election; Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election; Index | |
| Titolo autorizzato: | Communication of politics |
| ISBN: | 0-203-81232-8 |
| 1-136-69189-8 | |
| 1-136-69188-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910465080603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |