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Record Nr. |
UNINA9910465080603321 |
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Titolo |
Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors |
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Pubbl/distr/stampa |
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Abingdon, Oxon : , : Routledge, , 2016 |
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ISBN |
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0-203-81232-8 |
1-136-69189-8 |
1-136-69188-X |
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Descrizione fisica |
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1 online resource (195 p.) |
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Altri autori (Persone) |
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NewmanBruce I |
VercicDejan |
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Disciplina |
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Soggetti |
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Communication in politics - United States |
Communication in politics - Great Britain |
Communication in politics - Slovenia |
Campaign management - United States |
Campaign management - Great Britain |
Campaign management - Slovenia |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"Communication of politics: cross-cultural theory building in the practice of public relations and political marketing has been co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002."--T.p. |
First published 2002 by Routledge. |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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Cover; Half Title; Title; Copyright; Contents; EDITORIAL; The Merging of Public Relations and Political Marketing; ARTICLES; The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange; News Management and New Managerialism: Quangos and Their Media Relations; New Labour: A Study of the Creation, Development and Demise of a Political Brand; Political Marketing Research in the 2000 U.S. Election; The 2000 American Presidential Election: Lessons from the Closest Contest in |
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