Storytelling in business [[electronic resource] ] : the authentic and fluent organization / / Janis Forman

• Autore: Forman Janis
• Pubblicazione: Stanford, Calif., : Stanford Business Books, an imprint of Stanford University Press, 2013
• Descrizione fisica: 1 online resource (305 p.)
• Disciplina: 658.4/5
• Soggetto topico: Communication in management; Business communication
• Soggetto genere / forma: Electronic books.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
• Sommario/riassunto: Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance-a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals.Focusing on
• Titolo autorizzato: Storytelling in business
• ISBN: 0-8047-8495-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910463126303321
• Lo trovi qui: Univ. Federico II