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[null,"1.","Record Nr.",null,"UNINA9910463126303321"]
[null,null,"Autore",null,"Forman Janis"]
[null,null,"Titolo",null,"Storytelling in business [[electronic resource] ] : the authentic and fluent organization / / Janis Forman"]
[null,null,"Pubbl/distr/stampa",null,"Stanford, Calif., : Stanford Business Books, an imprint of Stanford University Press, 2013"]
[null,null,"ISBN",null,"0-8047-8495-7"]
[null,null,"Descrizione fisica",null,"1 online resource (305 p.)"]
[null,null,"Disciplina",null,"658.4/5"]
[null,null,"Soggetti",null,"Communication in management"]
[{"$nulls":4},"Business communication"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning."]
[null,null,null,"Sommario/riassunto","Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance-a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals.Focusing on"]