Marketing in an audiology practice / / Brian Taylor, AuD ; contributors, Curtis J. Alcock [and five others]
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| Autore: |
Taylor Brian
|
| Titolo: |
Marketing in an audiology practice / / Brian Taylor, AuD ; contributors, Curtis J. Alcock [and five others]
|
| Pubblicazione: | San Diego, California : , : Plural Publishing, , 2015 |
| ©2015 | |
| Descrizione fisica: | 1 online resource (393 p.) |
| Disciplina: | 617.80068 |
| Soggetto topico: | Audiology |
| Soggetto genere / forma: | Electronic books. |
| Persona (resp. second.): | AlcockCurtis J. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references at the end of each chapters and index. |
| Nota di contenuto: | Contents; Introduction; Contributors; 1. Developing aStrategy and Brand for Your Practice: Pillar-of-Community Marketing; 2. Using Marketing to Shape People's Attitudes to Hearing Care; 3. A Practical Guide to a Marketing Strategy and Plan; 4. Marketing in a Modern Practice: A Real-World Perspective; 5. Disease State Marketing and Interventional Audiology; 6. Social Media and Digital Marketing; 7. Marketing University and Other Nonprofit Audiology Clinics; Index |
| Sommario/riassunto: | Provides a unique, in-depth look into all facets of marketing and branding for an audiology practice. This is a must-have for professionals looking to market themselves and grow the long-term sustainability of an audiology or hearing instrument dispensing practice. |
| Titolo autorizzato: | Marketing in an audiology practice |
| ISBN: | 1-59756-796-5 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910460873203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |