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Record Nr. |
UNINA9910460873203321 |
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Autore |
Taylor Brian |
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Titolo |
Marketing in an audiology practice / / Brian Taylor, AuD ; contributors, Curtis J. Alcock [and five others] |
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Pubbl/distr/stampa |
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San Diego, California : , : Plural Publishing, , 2015 |
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©2015 |
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ISBN |
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Descrizione fisica |
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1 online resource (393 p.) |
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Disciplina |
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Soggetti |
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Audiology |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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Contents; Introduction; Contributors; 1. Developing aStrategy and Brand for Your Practice: Pillar-of-Community Marketing; 2. Using Marketing to Shape People's Attitudes to Hearing Care; 3. A Practical Guide to a Marketing Strategy and Plan; 4. Marketing in a Modern Practice: A Real-World Perspective; 5. Disease State Marketing and Interventional Audiology; 6. Social Media and Digital Marketing; 7. Marketing University and Other Nonprofit Audiology Clinics; Index |
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Sommario/riassunto |
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Provides a unique, in-depth look into all facets of marketing and branding for an audiology practice. This is a must-have for professionals looking to market themselves and grow the long-term sustainability of an audiology or hearing instrument dispensing practice. |
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