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Parental decisions on processed snack choices [[electronic resource] ] : a study of Thai parents in Bangkok, Thailand / / Andreas Senkbeil



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Autore: Senkbeil Andreas Visualizza persona
Titolo: Parental decisions on processed snack choices [[electronic resource] ] : a study of Thai parents in Bangkok, Thailand / / Andreas Senkbeil Visualizza cluster
Pubblicazione: Hamburg, : Diplomica Verlag, 2009
Descrizione fisica: 1 online resource (94 p.)
Disciplina: 618.92011
Soggetto topico: Snack foods - Thailand
Nutrition
Soggetto genere / forma: Electronic books.
Note generali: Title from cover.
Nota di bibliografia: Includes bibliographical references.
Nota di contenuto: Parental Decisions on Processed Snack Choices; Acknowledgements; EXECUTIVE SUMMARY; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; Chapter 1 Introduction to the study; Chapter 2 Literature Review; Chapter 3 Research Methodology; Chapter 4 Presentation of Data and Discussion; Chapter 5 Findings, Conclusion & Recommendations; References; APPENDICES
Sommario/riassunto: Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children's influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and
Titolo autorizzato: Parental decisions on processed snack choices  Visualizza cluster
ISBN: 3-8366-3081-8
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910458929103321
Lo trovi qui: Univ. Federico II
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