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Record Nr. |
UNINA9910458929103321 |
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Autore |
Senkbeil Andreas |
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Titolo |
Parental decisions on processed snack choices [[electronic resource] ] : a study of Thai parents in Bangkok, Thailand / / Andreas Senkbeil |
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Pubbl/distr/stampa |
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Hamburg, : Diplomica Verlag, 2009 |
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ISBN |
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Descrizione fisica |
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1 online resource (94 p.) |
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Disciplina |
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Soggetti |
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Snack foods - Thailand |
Nutrition |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Parental Decisions on Processed Snack Choices; Acknowledgements; EXECUTIVE SUMMARY; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; Chapter 1 Introduction to the study; Chapter 2 Literature Review; Chapter 3 Research Methodology; Chapter 4 Presentation of Data and Discussion; Chapter 5 Findings, Conclusion & Recommendations; References; APPENDICES |
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Sommario/riassunto |
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Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children's influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and |
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