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Applying E-Commerce in Business [[electronic resource]]



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Autore: Tassabehji Rana Visualizza persona
Titolo: Applying E-Commerce in Business [[electronic resource]] Visualizza cluster
Pubblicazione: London, : SAGE Publications, 2003
Descrizione fisica: 1 online resource (376 p.)
Disciplina: 658.054678
658.8/72
658.872
Soggetto topico: Business
Electronic commerce
Internet advertising
Internet marketing
Marketing & Sales
Commerce
Business & Economics
Soggetto genere / forma: Electronic books.
Note generali: Description based upon print version of record.
Nota di contenuto: Cover; Contents; Preface; Introduction; Chapter 1 - Introduction to e-commerce; Chapter 2 - The technology; Chapter 3 - Elements of e-commerce: applications; Chapter 4 - Security and e-commerce; Chapter 5 - E-business models; Chapter 6 - From dot com to dot bomb; Chapter 7 - Public policies and legal issues; Chapter 8 - The impact of 'e' on economic and management thinking; Conclusions; Chapter 9 - To the future and beyond; Index; Appendicies; Appendix 1: OSI Reference Model; Appendix 2: Select Committee on Public Accounts 'First Report'
Appendix 3: Internet and E-mail Policies and GuidelinesAppendix 4: The Internet and How it Came into Being; Appendix 5: Who Manages the Internet?; Appendix 6: Guidelines for Data Protection
Sommario/riassunto: This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with exa
Titolo autorizzato: Applying E-Commerce in Business  Visualizza cluster
ISBN: 1-280-36912-4
9786610369126
1-4129-3359-5
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910457724703321
Lo trovi qui: Univ. Federico II
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