Applying E-Commerce in Business [[electronic resource]]

• Autore: Tassabehji Rana
• Pubblicazione: London, : SAGE Publications, 2003
• Descrizione fisica: 1 online resource (376 p.)
• Disciplina: 658.054678; 658.8/72; 658.872
• Soggetto topico: Business; Electronic commerce; Internet advertising; Internet marketing; Marketing & Sales; Commerce; Business & Economics
• Soggetto genere / forma: Electronic books.
• Note generali: Description based upon print version of record.
• Nota di contenuto: Cover; Contents; Preface; Introduction; Chapter 1 - Introduction to e-commerce; Chapter 2 - The technology; Chapter 3 - Elements of e-commerce: applications; Chapter 4 - Security and e-commerce; Chapter 5 - E-business models; Chapter 6 - From dot com to dot bomb; Chapter 7 - Public policies and legal issues; Chapter 8 - The impact of 'e' on economic and management thinking; Conclusions; Chapter 9 - To the future and beyond; Index; Appendicies; Appendix 1: OSI Reference Model; Appendix 2: Select Committee on Public Accounts 'First Report' ; Appendix 3: Internet and E-mail Policies and GuidelinesAppendix 4: The Internet and How it Came into Being; Appendix 5: Who Manages the Internet?; Appendix 6: Guidelines for Data Protection
• Sommario/riassunto: This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with exa
• Titolo autorizzato: Applying E-Commerce in Business
• ISBN: 1-280-36912-4; 9786610369126; 1-4129-3359-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910457724703321
• Lo trovi qui: Univ. Federico II