03237nam 22007693u 450 991045772470332120210107010936.01-280-36912-497866103691261-4129-3359-5(CKB)1000000000349567(EBL)254633(OCoLC)74490636(SSID)ssj0000276947(PQKBManifestationID)11212951(PQKBTitleCode)TC0000276947(PQKBWorkID)10226716(PQKB)11084808(SSID)ssj0000104835(PQKBManifestationID)11127861(PQKBTitleCode)TC0000104835(PQKBWorkID)10085420(PQKB)11781034(MiAaPQ)EBC254633(EXLCZ)99100000000034956720131216d2003|||| u|| |engur|n|---|||||txtccrApplying E-Commerce in Business[electronic resource]London SAGE Publications20031 online resource (376 p.)Description based upon print version of record.0-7619-4874-0 Cover; Contents; Preface; Introduction; Chapter 1 - Introduction to e-commerce; Chapter 2 - The technology; Chapter 3 - Elements of e-commerce: applications; Chapter 4 - Security and e-commerce; Chapter 5 - E-business models; Chapter 6 - From dot com to dot bomb; Chapter 7 - Public policies and legal issues; Chapter 8 - The impact of 'e' on economic and management thinking; Conclusions; Chapter 9 - To the future and beyond; Index; Appendicies; Appendix 1: OSI Reference Model; Appendix 2: Select Committee on Public Accounts 'First Report'Appendix 3: Internet and E-mail Policies and GuidelinesAppendix 4: The Internet and How it Came into Being; Appendix 5: Who Manages the Internet?; Appendix 6: Guidelines for Data Protection This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with exaBusinessElectronic commerceElectronic commerceInternet advertisingInternet marketingMarketing & SalesHILCCCommerceHILCCBusiness & EconomicsHILCCElectronic books.Business.Electronic commerce.Electronic commerce.Internet advertising.Internet marketing.Marketing & SalesCommerceBusiness & Economics658.054678658.8/72658.872Tassabehji Rana887491AU-PeELAU-PeELAU-PeELBOOK9910457724703321Applying E-Commerce in Business1982595UNINA