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Radio Active [[electronic resource] ] : Advertising and Consumer Activism, 1935-1947



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Autore: Newman Kathy M Visualizza persona
Titolo: Radio Active [[electronic resource] ] : Advertising and Consumer Activism, 1935-1947 Visualizza cluster
Pubblicazione: Berkeley, : University of California Press, 2004
Descrizione fisica: 1 online resource (253 p.)
Disciplina: 659.14/2/097309043
Soggetto topico: Boycotts - United States - History
Consumer behavior - United States - History
Radio advertising-- United States-- History
Advertising
Commerce
Business & Economics
Soggetto genere / forma: Electronic books.
Note generali: Description based upon print version of record.
Nota di contenuto: Tables; Acknowledgments; introduction: The Dialectic between Advertising and Activism; part one: Cultural Critics in the Age of Radio; part two: Consumers on the March: CIO Boycotts, Active Listeners, and Consumer Time; Notes; Bibliography; Index
Sommario/riassunto: Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M.
Titolo autorizzato: Radio Active  Visualizza cluster
ISBN: 0-520-93675-2
1-4175-2277-1
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910456425403321
Lo trovi qui: Univ. Federico II
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