02381nam 22006133u 450 991045642540332120210114065016.00-520-93675-21-4175-2277-1(CKB)111090529077462(EBL)223372(OCoLC)55847986(SSID)ssj0000232231(PQKBManifestationID)11173531(PQKBTitleCode)TC0000232231(PQKBWorkID)10214436(PQKB)11565408(MiAaPQ)EBC223372(EXLCZ)9911109052907746220130418d2004|||| u|| |engur|n|---|||||txtccrRadio Active[electronic resource] Advertising and Consumer Activism, 1935-1947Berkeley University of California Press20041 online resource (253 p.)Description based upon print version of record.0-520-22372-1 Tables; Acknowledgments; introduction: The Dialectic between Advertising and Activism; part one: Cultural Critics in the Age of Radio; part two: Consumers on the March: CIO Boycotts, Active Listeners, and Consumer Time; Notes; Bibliography; IndexRadio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M.Boycotts - United States - HistoryConsumer behavior - United States - HistoryRadio advertising-- United States-- HistoryAdvertisingHILCCCommerceHILCCBusiness & EconomicsHILCCElectronic books.Boycotts - United States - History.Consumer behavior - United States - History.Radio advertising-- United States-- History.AdvertisingCommerceBusiness & Economics659.14/2/097309043Newman Kathy M968507AU-PeELAU-PeELAU-PeELBOOK9910456425403321Radio Active2199893UNINA