Neuroeconomics [[electronic resource]] : decision making and the brain / / edited by Paul W. Glimcher, Ernst Fehr

• Pubblicazione: London, : Academic Press, c2014
• Edizione: 2nd ed.
• Descrizione fisica: 1 online resource (606 p.)
• Disciplina: 330.019
• Soggetto topico: Decision making; Economic man; Neuroeconomics
• Soggetto genere / forma: Electronic books.
• Altri autori: GlimcherPaul W FehrErnst
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: Front Cover; Neuroeconomics: Decision Making and the Brain; Copyright Page; Contents; Preface; Acknowledgments; List of Contributors; Introduction: A Brief History of Neuroeconomics; Neoclassical Economics; Cognitive Neuroscience; Setting the Stage for Neuroeconomics; Two Trends, One Goal; Consolidation; Summary; References; I: The Fundamental Tools of Neuroeconomics; 1. Basic Methods from Neoclassical Economics; Introduction; Rational Choice and Utility Theory: Some Beginnings; Early Price Theory and the Marginal Revolution; Early Decision Theory and Utility Maximization ; The Ordinal Revolution and the Logic of ChoiceQuantitative Tests of Qualitative Theories: Revealed Preference; GARP; Understanding Rationality; Axiomatic Approaches: Strengths; Axiomatic Approaches: Weaknesses; Expected Utility Theory; Defining the Objects of Choice: Probabilistic Outcomes; Continuity Axiom; Independence; The Expected Utility Theorem; Axioms and Axiomatic Reasoning; Using Axioms: The Neoclassical Approach In Neuroeconomics; The Reward Prediction Error Hypothesis; The DRPE Axioms and the Ideal Data Set; Concluding Remarks; References ; 2. Experimental Economics and Experimental Game TheoryIntroduction; Game Theory Described; Normal and Extensive Form Games; Game Theory Experiments; Design and Practice; Instructions; Randomization; Anonymity; Incentives; Deception; Experiments with Normal Form Games; Prisoner's Dilemma and Public Goods Games; Coordination Games; Experiments with Extensive Form Games; Ultimatum Games; Trust Games; Neuroeconomics experiments; Design and Practice; Overview; Design; Analysis; Practice; Neuroeconomics Experiments with the Trust Game; Neuroeconomics Experiments with the Ultimatum Game ; Towards a Neuroeconomic Theory of Game PlayingReferences; 3. Computational and Process Models of Decision Making in Psychology and Behavioral Economics; Introduction; History; Models of Risky Choice; Normative Origins; Descriptive Modifications; Heuristic Models of Risky Choice; Models of Riskless Choice; Multi Attribute Utility Theory; Cognitive Limitations and Context Effects; Heuristic Models of Riskless Choice; Models of Choice Over Time; Computational Process Models; Diffusion Models of Rapid Decisions; Non-Decision Component; Boundaries, Speed-Accuracy, and Bias Effects ; Across-Trial VariabilityModel Constraints; Model Fitting; Mapping from Accuracy and RT to Drift Rate; Applications; Competing Models; Multichoice Decision Making, Confidence, and Simple RT; Use in Neuroscience; Judgment; Conclusion; References; 4. Estimation and Testing of Computational Psychological Models; Introduction; Example Application; Behavioral Data to be Modeled; Methods for Estimating Parameters; Weighted Sum of Squared Error; Log Likelihood Method; Minimizing Objective Functions: Searching for the "Best" Phi; Bayesian Estimation; Hierarchical Bayesian analysis ; Comparison of Estimation Methods
• Sommario/riassunto: In the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of neuroeconomics. The second edition, a nearly complete revision of this landmark book, will set a new standard. This new edition features five sections designed to serve as both classroom-friendly introductions to each of the major subareas in neuroeconomics, and as advanced synopses of all that has been accomplished in the last two decades in this rapidly expanding academic discipline. The first of these sections provides useful introduc
• Titolo autorizzato: Neuroeconomics
• ISBN: 0-12-391469-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910452346803321
• Lo trovi qui: Univ. Federico II