LEADER 05384nam 2200685 a 450 001 9910452346803321 005 20200520144314.0 010 $a0-12-391469-8 035 $a(CKB)2550000001110200 035 $a(EBL)1343426 035 $a(OCoLC)855970096 035 $a(SSID)ssj0001137292 035 $a(PQKBManifestationID)11666738 035 $a(PQKBTitleCode)TC0001137292 035 $a(PQKBWorkID)11119810 035 $a(PQKB)10996698 035 $a(MiAaPQ)EBC1343426 035 $a(Au-PeEL)EBL1343426 035 $a(CaPaEBR)ebr10745986 035 $a(CaONFJC)MIL510149 035 $a(OCoLC)900356446 035 $a(EXLCZ)992550000001110200 100 $a20130822d2014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aNeuroeconomics$b[electronic resource]$edecision making and the brain /$fedited by Paul W. Glimcher, Ernst Fehr 205 $a2nd ed. 210 $aLondon $cAcademic Press$dc2014 215 $a1 online resource (606 p.) 300 $aDescription based upon print version of record. 311 $a0-12-416008-5 311 $a1-299-78898-X 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aFront Cover; Neuroeconomics: Decision Making and the Brain; Copyright Page; Contents; Preface; Acknowledgments; List of Contributors; Introduction: A Brief History of Neuroeconomics; Neoclassical Economics; Cognitive Neuroscience; Setting the Stage for Neuroeconomics; Two Trends, One Goal; Consolidation; Summary; References; I: The Fundamental Tools of Neuroeconomics; 1. Basic Methods from Neoclassical Economics; Introduction; Rational Choice and Utility Theory: Some Beginnings; Early Price Theory and the Marginal Revolution; Early Decision Theory and Utility Maximization 327 $aThe Ordinal Revolution and the Logic of ChoiceQuantitative Tests of Qualitative Theories: Revealed Preference; GARP; Understanding Rationality; Axiomatic Approaches: Strengths; Axiomatic Approaches: Weaknesses; Expected Utility Theory; Defining the Objects of Choice: Probabilistic Outcomes; Continuity Axiom; Independence; The Expected Utility Theorem; Axioms and Axiomatic Reasoning; Using Axioms: The Neoclassical Approach In Neuroeconomics; The Reward Prediction Error Hypothesis; The DRPE Axioms and the Ideal Data Set; Concluding Remarks; References 327 $a2. Experimental Economics and Experimental Game TheoryIntroduction; Game Theory Described; Normal and Extensive Form Games; Game Theory Experiments; Design and Practice; Instructions; Randomization; Anonymity; Incentives; Deception; Experiments with Normal Form Games; Prisoner's Dilemma and Public Goods Games; Coordination Games; Experiments with Extensive Form Games; Ultimatum Games; Trust Games; Neuroeconomics experiments; Design and Practice; Overview; Design; Analysis; Practice; Neuroeconomics Experiments with the Trust Game; Neuroeconomics Experiments with the Ultimatum Game 327 $aTowards a Neuroeconomic Theory of Game PlayingReferences; 3. Computational and Process Models of Decision Making in Psychology and Behavioral Economics; Introduction; History; Models of Risky Choice; Normative Origins; Descriptive Modifications; Heuristic Models of Risky Choice; Models of Riskless Choice; Multi Attribute Utility Theory; Cognitive Limitations and Context Effects; Heuristic Models of Riskless Choice; Models of Choice Over Time; Computational Process Models; Diffusion Models of Rapid Decisions; Non-Decision Component; Boundaries, Speed-Accuracy, and Bias Effects 327 $aAcross-Trial VariabilityModel Constraints; Model Fitting; Mapping from Accuracy and RT to Drift Rate; Applications; Competing Models; Multichoice Decision Making, Confidence, and Simple RT; Use in Neuroscience; Judgment; Conclusion; References; 4. Estimation and Testing of Computational Psychological Models; Introduction; Example Application; Behavioral Data to be Modeled; Methods for Estimating Parameters; Weighted Sum of Squared Error; Log Likelihood Method; Minimizing Objective Functions: Searching for the "Best" Phi; Bayesian Estimation; Hierarchical Bayesian analysis 327 $aComparison of Estimation Methods 330 $aIn the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of neuroeconomics. The second edition, a nearly complete revision of this landmark book, will set a new standard. This new edition features five sections designed to serve as both classroom-friendly introductions to each of the major subareas in neuroeconomics, and as advanced synopses of all that has been accomplished in the last two decades in this rapidly expanding academic discipline. The first of these sections provides useful introduc 606 $aDecision making 606 $aEconomic man 606 $aNeuroeconomics 608 $aElectronic books. 615 0$aDecision making. 615 0$aEconomic man. 615 0$aNeuroeconomics. 676 $a330.019 701 $aGlimcher$b Paul W$01054323 701 $aFehr$b Ernst$01054324 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452346803321 996 $aNeuroeconomics$92486812 997 $aUNINA