Social media in strategic management [[electronic resource] /] / edited by Miguel R. Olivas-Luján, Tanya Bondarouk

• Pubblicazione: Bingley, U.K., : Emerald, 2013
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (293 p.)
• Disciplina: 658.40120000000002
• Soggetto topico: Social media; Strategic planning
• Soggetto genere / forma: Electronic books.
• Altri autori: Olivas-LujánMiguel R BondaroukTanya <1967->
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Front Cover; Social Media in Strategic Management; Copyright Page; Contents; List of Contributors; Strategic Management and Social Media: The Leading Edge; What Social Media Are We Talking about?; Contributions in this Volume; Acknowledgments; References; 1. Digital Behaviors and People Risk: Challenges for Risk Management; Introduction; The Importance and Implications of People Risk; The ''Digital Native''; Digital Natives: The Challenges for Information Security Risk Management; An Evidence-Based Approach to Digital Native Risk; Digital Natives: Key Risks ; Strategies for Managing Digital Native Risks Conclusions; References; 2. Leveraging Social Media Technology for Business Transformation: The Case of Corporate Social Communities; Introduction; The Nature and Origins of Corporate Social Communities; A Theoretical Exploration of the Potential Benefits of Corporate Social Communities in Supply Chains; A Case Study Exploration of the Potential Benefits of Corporate Social Communities in Supply Chains; The Evolution of Firm Relationships and CSCs; Why CSCs Are Not Widely Adopted - Yet; Conclusion; Acknowledgment; References ; 3. Strategic Management and Social Media: An Empirical Analysis of Electronic Social Capital and Online Fundraising Introduction; Literature Review; Model and Hypotheses; Methods; Analysis and Results; Discussion and Implications; Conclusion; References; 4. Disentangling the Strategic Use of Social Media in the Insurance Industry: A Value Co-Creation Perspective; Introduction; Literature Review; Research Setting and Data Analysis; Discussion: The DART Model; Conclusion; References; 5. You Might Be Reputable But Are You ''Liked''? Orchestrating Corporate Reputation Co-Creation on Facebook ; The Building Blocks of Corporate Reputation: Assessors, Media and AttributesFrom Communication to Co-Creation of Significations; Research Findings; A Note on Limitations and Future Directions; Final Thoughts; References; 6. Social Media as a Strategic Tool: Going Beyond the Obvious; Introduction; Customers: Here, There, and Everywhere; Engagement: Building a Two-Way Highway of Trust and Loyalty; Through the Looking Glass: Finding Actionable Intelligence; Social Media as a Strategic Tool: It's Not Just for Marketing Anymore; References ; 7. Increasing Dynamic Capabilities of Health Organizations with Social Media Introduction; Technical Fitness and Evolutionary Fitness; Organizational Size; Method; Findings; Conclusions and Implications; Acknowledgments; References; 8. Social Media Champions - Drivers and Sophistication Process of Social Media Strategic Management; Introduction; State of Art - Social Media Management; Toward a Conceptual Model of Social Media Sophistication; Hypothesis - Propositions; Methods; Analysis; Discussion; Conclusions; Further Research; References ; 9. Innovation Management, Lead-Users, and Social Media-Introduction of a Conceptual Framework for Integrating Social Media Tools in Lead-User Management
• Sommario/riassunto: Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important constituents are taking place as a result of the widespread availability and creative use of these new technologies. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume in the Advanced Series in Management series
• Titolo autorizzato: Social media in strategic management
• ISBN: 1-78190-899-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910452286203321
• Lo trovi qui: Univ. Federico II
• Serie: Advanced series in management (Unnumbered)