The Qualcomm equation [[electronic resource] ] : how a fledgling Telecom company forged a new path to big profits and market dominance / / Dave Mock
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Mock Dave
|
| Titolo: |
The Qualcomm equation [[electronic resource] ] : how a fledgling Telecom company forged a new path to big profits and market dominance / / Dave Mock
|
| Pubblicazione: | New York, : AMACOM American Management Association, 2005 |
| Descrizione fisica: | 1 online resource (288 p.) |
| Disciplina: | 338.7/62138456 |
| Soggetto topico: | Telecommunication |
| Wireless communication systems | |
| Spread spectrum communications | |
| Code division multiple access | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond. |
| Titolo autorizzato: | The Qualcomm equation |
| ISBN: | 0-8144-0997-0 |
| 1-281-12620-9 | |
| 9786611126209 | |
| 0-8144-2858-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910450182603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |