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010   $a9786611126209
010   $a0-8144-2858-4
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100   $a20041012d2005      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe Qualcomm equation$b[electronic resource] $ehow a fledgling Telecom company forged a new path to big profits and market dominance /$fDave Mock
210   $aNew York $cAMACOM American Management Association$d2005
215   $a1 online resource (288 p.)
300   $aDescription based upon print version of record.
311   $a0-8144-0818-4 
320   $aIncludes bibliographical references and index.
327   $aEcstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond.
606   $aTelecommunication
606   $aWireless communication systems
606   $aSpread spectrum communications
606   $aCode division multiple access
608   $aElectronic books.
615  0$aTelecommunication.
615  0$aWireless communication systems.
615  0$aSpread spectrum communications.
615  0$aCode division multiple access.
676   $a338.7/62138456
700   $aMock$b Dave$0949000
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450182603321
996   $aThe Qualcomm equation$92145102
997   $aUNINA